GPWA Times Magazine - Issue 27 - February 2014

AFFILIATE MANAGER INTERVIEW SERIES ComeOn! offers up to 35 percent rev- enue share, with up to 15 percent on top based on the number of new depositing customers. Why did ComeOn! decide on this commission model? Well, we sat down and spent time focusing on what is fair for the affiliates and beneficial for us long-term. The idea is to reward activ- ity, as well as value. Some affiliates have less traffic but great value and some are the other way around. Our commission is structured so that good affiliates can reach high commissions even in the short-term. As an affiliate, the longer you actively promote us, the more you will make with time. So affiliates have control over how good a commission they get by choosing how much traffic they send us. We have received great response to our commis- sion structure and we are proud that it has already been copied by several big-brand affiliate programs. While most affiliates understand that any bonuses players earn will be deducted from gross gaming revenue numbers, they don’t like complicated administration fees. It’s one thing to bring in a new person to a site. It’s another thing entirely to get that person to stick around. What does ComeOn! do to retain players sent by af- filiates? At ComeOn!, we have added new elements: attention to detail and an ex- tremely high focus on the user experience and customer behavior. We use both tech- nology and graphics as tools to increase the user experience. For example, we were the first to actually have a fully functional single wallet, and people simply loved it. We strive to keep our site fresh by contin- uously updating the content and graphics, which gives people a new experience when they return. “ “We use both technology and graphics as tools to increase the user experience. For example, we were the first to actually have a fully functional single wallet, and people simply loved it.” Affiliate Manager Interview Series

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