GPWA Times Magazine - Issue 28 - April 2014

A s this issue–number 28–goes topress, I findmyself thinkingabout SheldonAdelson, our previous issue’sWall of Shame inductee. It’s safe to say thatMr. Adelson enjoysdabbling inpolitics. In the last U.S. election, hedisgorgedmillions ina spectacularly futile effort to install his man (first Newt Gingrich, thenMitt Romney) in theOval Office. No whe’s spending “whatever it takes” toget Congress tooutlawall U.S. on line gaming, even in stateswhere it’s legal. Andwhy?He’s concernedabout theAmericanpeople’smoral fiber. I guesspatronizingoneof his casinos is likegoing to church, whilegamblingonline is your one-way ticket to eternal perdition. . . . Only inAmerica, folks! Anyway, we’vegot another great issue for you. Inour cover package, DanPodheiser andJoel Turner bringusup to speedonwhat’sbeen happening lately inonlinebingo, VinNarayanan “deconstructs” Andy Abboud’sarguments for banningonlinegaming in theU.S., AllanPetrilli showsaffiliates andaffiliatemanagershow toworkbetter together by usingdata, Dan explainswhyDerbyJackpot hasattracted thousands of newand returningplayers tobet onahorse raceor two, andAaron Todd tellsuswhymore andmorepeople inour industry are learning to loveBitcoin. Also checkout our ICEandLACphotos, affiliatemanager interview, fiveaffiliate interviews, notablenews andquotes, event calendar, aGPWA forumsdiscussionon keepingaffiliates current, andourwarmWall of Shamewelcome toSen. LindseyGraham. Before signingoff, aquestion: Have you set up your free subscription to themagazine yet? It’spainless and it’squick. Go togpwatimes.com andget it done! Sincerely, Michael A. Corfman GPWAExecutiveDirector LETTERFROMTHEDIRECTOR GPWA ExecutiveDirector: Michael Corfman ProgramDirector: AnthonyTelesca MembershipManager: NancyTroy Member Services: LoriannSheridan MarketingDirector: AndreaMullaney Advertising Toadvertise in the GPWATimes, pleasee-mail: sales@gpwa.org GPWATimesMagazine Editor-in-chief: VinNarayanan Senior Editor: AaronTodd AssociateEditor: DanPodheiser CopyChief: Bill Riley Designer: GeorgeChoi Subscriptions For aFREEsubscription to the GPWATimesMagazine, visit gpwatimes.com ISSN1941-9872 ALSO INTHIS ISSUE 16 GPWAPhotoAlbum: London 30 DerbyJackpot–asimplerway toplay the ponies, byDanPodheiser 65 From theForums DEPARTMENTS 6 WebmasterNews 8 By theNumbers 29 Event Calendar 48 Affiliate InterviewSeries 62 GPWASponsors 68 AffiliateManager Interview 72 GPWASeals 74 APCWWall of Shame 10 Jumping into theBigData revolution AlanPetrilli showswhydatacanprovideways formarketingprofessionals tofindcreative solutions toassistwith theheavy lifting. 13 Bitcoin'sboom-bust cycle lets playersgamble twice AaronToddexplainswhy theonlinegaming industry truly lovesBitcoin, and thendecides to see for himselfwhat all the fuss isabout. 34 DeconstructingAbboud VinNarayananmethodicallydeconstructsall of LasVegasSandsVP forGovernmentRelations AndyAbboud’sarguments for permanently banningonlinegaming inall 50American states. 40 CoverStory: SEOCorner: There's still room for bingoaffiliates Joel Turner offers tipsonwhat toworkon if you’reabingoaffiliate. Bingoadvertisingondaytime television–howmuch is toomuch? Britishpolswant to restrict theabilityof bingo sites to runadsonTVduring theday.