GPWA Times Magazine - Issue 29 - July 2014

T his issue – number 29 –will bedistributed in June at the iGaming Super Show&AmsterdamAffiliate Conference and in July at the Global iGaming Summit& Expo (GiGse) in San Francisco and the CBG AffiliateWeekend inNiagara Falls. It will alsobedelivereddirectly to your home if you’re a subscriber or if you take a couple ofminutes right now to set up a subscription at gpwatimes.com. The process is painless and the subscription is free! Inour cover story, LorienPilling discusses theU.K. government’s decision to switch its Internet gambling regime to a point of consumption tax. VinNarayanan interviewsOptimal Payments CEO Joel Leonoff, whooffers insights into the payment processingworld, andMTI’s DavidHobson, who talks about the importance of data and cyber security. Harry Bienenstock of Income Access showswhy affiliates should take a fresh look at social gaming, Ed Yates of Blueclaw shares the results of aQ&A sessiononGoogle penalties, Aaron Todd takes a look at real-money skill-game sites, DavidWaddell andDustin Ford discuss regulations for licensingwould-be suppliers to the emergent U.S. online gaming industry, Jeremy Enke shows how that emergence has created a new era ofmarketing, andDanPodheiser returns toNew Jersey to see howonline gaming in theGarden State is doing after its first sevenmonths, andhow it's affecting affiliates. Also check out our interviewswith three affiliates and three affiliate managers, notable news andquotes, event calendar, aGPWA forums discussiononbuilding traffic at a new site, andour inductionof the AGA into the APCWWall of Shame. Happy reading – andhave a great summer, everyone! Sincerely, Michael A. Corfman GPWA ExecutiveDirector LETTERFROMTHEDIRECTOR GPWA ExecutiveDirector: Michael Corfman ProgramDirector: Anthony Telesca MembershipManager: Nancy Troy MemberServices: Loriann Sheridan MarketingDirector: AndreaMullaney ADVERTISING Toadvertise in the GPWA Times, please e-mail: sales@gpwa.org GPWA TIMESMAGAZINE Editor-in-chief: VinNarayanan Senior Editor: Aaron Todd AssociateEditor: DanPodheiser CopyChief: Bill Riley Designer: GeorgeChoi SUBSCRIPTIONS For a FREE subscription to the GPWA TimesMagazine, visit gpwatimes.com ISSN 1941-9872 ALSO INTHIS ISSUE 10 The rise of the social gaming affiliate, by Harry Bienenstock 19 From the Forums 40 Affiliates face a different business environment inNew Jersey, by DanPodheiser 45 Bridging the gapbetween regulated land- based andonline casinos, by Jeremy Enke 48 Regulations 101: An introduction to supplier licensing for technology companies, by DavidD. Waddell and DustinM. Ford DEPARTMENTS 6 Quotables 8 By theNumbers 23 Event Calendar 52 Affiliate Interview Series 60 AffiliateManager Interview 70 GPWA Sponsors 74 APCWWall of Shame 14 Googlepenalties: Somekey questions tohelpyouon the path to recovery Ed Yates reveals the results of aQ&A sessionhe conductedwith some of the world’s leading SEO authorities. 24 COVER STORY: Affiliates, get ready: The tax clock is ticking LorienPilling discusses theU.K. government’s decision to introduce a point of consumption tax on Internet gambling later this year. 30 Goingout for aspin Aaron Todd showswhy affiliateswith U.S. players are taking a good look at real-money skill-game sites. 32 ExecutiveCorner VinNarayanan interviewsOptimal Payments CEO Joel Leonoff andMTI’s DavidHobson.