GPWA Times Magazine - Issue 29 - July 2014

filiates I’ve workedwith through theyears have truly preferred revenue share, but it is actually a case-by-case scenario, and I also realize that some affiliates don't have asmuchmoneyand time togambleonand need every dollar they invest to be awin, at which point CPAwould be a better fit. You take a market like Canada; one that has somany roadblocks is something I see as a challenge, but the loyalty of a player in Canada is really good, making it very interesting and creatingmore possibilities in terms of what we can pay. I also think the track record of an affiliate plays a big part. If we've workedwith the affiliate in thepast andknow the traffic is good, then that plays abigpart inwhatwedecide re- gardingpayment. Many programs are hesitant to of- fer CPA deals because they have been burned too many times by CPA fraud. How concerned are you about CPA fraud? And how do you ensure that af- filiates are sending legitimate traffic to your properties? Well, I think that in the last few years I have seen a lot of fraud cases, andhonestly the responsibilityhas to be on my shoulders to do the neces- sary checks with the help of a very ex- perienced and sharp team of analysts. I think fraud caseswill alwaysbe therebut hopefully therewill beways to eliminate them – especially when affiliates know about them, but in cases where affili- ates are unaware you have to go case by case andworkwith all involved to come to the fairest and best conclusion for the business to continue to survive. Describe the office culture at Prime Gaming. If there were a fly on the wall, what are some of the topics of conver- sation it would hear about at the wa- ter cooler? The environment in the of- fice is always fun. Being the only North American in the office, I always like to throw in a bit of news from that side of the world. I talk about hockey and base- ball while hearing about European foot- ball, especially nowwith theWorld Cup comingup. I think theflywouldbe really entertained because there are so many cultures andwe have a blast every week discussinghow things are in the countries weoriginate from.Weput ina lot effort to keep thevibe reallypositive. How do you ensure that payments are sent out on time? And when do your payments go out? With regards to pay- ments, thiswas something I reallykept an eye out for from the get-go. I realize how crucial a factor payment is and although it is likely to improve, right nowwe do our payments ourselves for our affiliates and that allows us topayout really early. I like to get the confirmation of the affili- ate before sending out payment and if I know the amount is correct there really isn't thatmuchwait time,which I think is greatandahuge factor foraffiliates.There are sometimes hiccups because people have holidays or whatever, but as I said that's likely to improve in thenext three to sixmonths. Where do you think the industry will be in five years? I really have noway of knowingwhat's going tobehappening in five years, but I can tell youwhat I hope willhappen.Myhope is that this industry will become extremely stable andwill be offering some of the best jobs out there, “I think social gaming will become a part of online gaming. Theywill merge, and companies like Facebook and Twitter will become a part of the revenue model that isn't really there today.” Inhis free time, Chris works at ananimal shelter. 65 AffiliateManager Interview Series