GPWA Times Magazine - Issue30 - October 2014

How the West will be won: Developing a strategy for the new American frontier By Allan Petrilli, Income Access T o have lasting success in business, you must be able to take advantage of short-term opportunities, while also being flexible and prepared for what might happen in the long term. In the U.S. iGaming space, it may seem that the long term (fed- eral legislation to regulate online gambling) is too far in the future to waste time and resources right now. But while federal legislation is a long shot, the U.S. real-money iGaming market is gradually emerging on a state-by-state basis, providing affili- ates with an array of opportunities, particularly in New Jersey. Even today, however, there’s more to the country’s iGaming market than the Garden State. Online horse-race betting, paid fantasy sports (especially daily fantasy sports) and social casi- no brands offer affiliates multiple opportunities to invest in U.S. traffic today as they prepare for America’s iGaming tomorrow. 15 How the West will be won