GPWA Times Magazine - Issue30 - October 2014

W e hope you’re subscribing to the GPWA Times Magazine , but if you’re not, you can pick up a copy of Issue 30 in Las Vegas at G2E (Sept. 30-Oct. 2), in Berlin at EiG (Oct. 21-23), in Barcelona at BAC (Oct. 23-26) or in Malta at SiGMA (Oct. 30-Nov. 1.) Issue 30 comes to you loaded with useful, informative and entertaining articles, including six great interviews with affiliates from the four corners of the earth (where did that expression come from, anyway – someone in the Flat Earth Society?), two affiliate manager interviews, the Wall of Shame, Quotables, By the Numbers, Calendar of Upcoming Events, an updated GPWA Sponsors list, and our photo album from the iGaming Super Show in Amsterdam. Cover story honors go to Blueclaw’s Joel Turner, who explains how Version 5.0 of Google’s Search Quality Rating Guidelines gives us an idea as to what the search giant will now be looking for from sites. Oliver Pemberton of bet365 discusses ways webmasters can use social media to drive traffic to their sites. Allan Petrilli of Income Access points out the monetizing opportunities for affiliates as real-money iGaming begins to emerge in the U.S. states. Vin Narayanan interviews top execs from Optimal Payments (NETeller), Skrill and InComm to see what they’re doing to stabilize and streamline payment processing for online gamblers. Vin also interviews attorney Martin Owens about the new real-money online poker room in California. And Dan Podheiser shows how online poker players are leading the way into the fast-growing frontier of daily fantasy sports. And that wraps it up for now. See you again in about three months! Sincerely, Michael A. Corfman GPWA Executive Director LETTER FROM THE DIRECTOR GPWA Executive Director: Michael Corfman Program Director: Anthony Telesca Membership Manager: Nancy Troy Member Services: Loriann Sheridan Marketing Director: Andrea Mullaney ADVERTISING To advertise in the GPWA Times, please e-mail: sales@gpwa.org GPWA TIMES MAGAZINE Editor-in-chief: Vin Narayanan Senior Editor: Aaron Todd Associate Editor: Dan Podheiser Copy Chief: Bill Riley Designer: George Choi SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit gpwatimes.com ISSN 1941-9872 ALSO IN THIS ISSUE 14 How the West will be won: Developing a strategy for the new American frontier of iGaming, by Allan Petrilli 22 GPWA Photo Album: Amsterdam 30 Adding sophistication to payment processing, by Vin Narayanan DEPARTMENTS 6 Quotables 7 Webmaster News 8 By the Numbers 29 Event Calendar 48 Affiliate Interview Series 64 Affiliate Manager Interviews 70 GPWA Sponsors 74 APCW Wall of Shame 10 Leveraging social media to drive traffic to affiliate sites Oliver Pemberton gives affiliates some useful tips for offering their customers the best possible paths to their preferred means of gaming. 18 "Use it or lose it." Martin Owens outlines the legal case for California's first real-money online poker room. 40 COVER STORY: Google is ready to E-A-T Joel Turner takes a close look at Google’s new Search Quality Rating Guidelines to determine what the search giant currently values in organic search. 44 Daily fantasy sports is growing quickly – and online poker players love it Dan Podheiser explains why the transition from online poker to daily fantasy sports is a natural next step.