GPWA Times Magazine - Issue30 - October 2014

would never make any money; they also thought I was wasting my time. Others would not listen to me when I told them to try the same thing. Now some of my friends are jealous of me, others are proud of what I have achieved and still others wish they had listened to me all those years ago. Do you gamble online? If so, what do you play? Unfortunately gambling is illegal in Thailand, so I no longer gamble online. Normally I play slots and video poker, but now I have to make do with playing free slot games on Facebook. My favorite is Double U Casino. In addition to working as an affiliate, you are also an operator, running Fabu- lousCasino.com. What insights have you gained as an operator that have helped you on the affiliate side of the business? As an operator I have learned the value of branding. I don't have an affiliate pro- gram at this stage, but I do use tracking on my links and PPC campaigns. I have noticed that almost all of my players don't have any tracking attached to them when they sign up and play. This tells me a lot. What makes you more money? Your affil- iate business? Or FabulousCasino.com? I make more money from my affiliate busi- ness at the moment, mainly because of the length of time I have built players up with different brands. Fabulous Casino is a long-term prospect, so I do not have to compete directly with my sponsors. I know full well that players usually spend time at more than one casino, so I am hap- py with the way things are at the moment. Have you gained a better appreciation for affiliate managers and operators since opening FabulousCasino.com? I definitely understand the challenges of being an operator. It is a really tough challenge promoting a new brand, faced with all the competition. I have found so many dead traffic deals, it is a wonder anybody can survive these days without going broke. AGE: 48 HOMETOWN: Manchester, England LIVING IN: Thailand FAVORITE FOOD: Roast lamb dinner or beans on toast MUST READ BOOK: Awaken the Giant Within , by An- thony Robbins SITES: freeslots.co.uk onlinecasino4u.com onlinecasinos.org.uk 53 GPWA Affiliate Interview Series