GPWA Times Magazine - Issue30 - October 2014

What do your family and friends think of your work as an affiliate? My family supports me; if I’m happy, then they are happy. As for my friends — well, they are right here beside me! Do you gamble online? If so, what do you play? I gamble and I really like to play but I always play for fun. Blackjack is my game of choice. How long do you give yourself for an- swering e-mail? What e-mail tips can you offer? I do not put a time limit on e- mail. Behind every e-mail there is a per- son and it's important to give each e-mail the time necessary. Personal connections are extremely important and the basis of this industry, and therefore it sometimes takes me an hour to answer an e-mail and sometimes a minute. Answering e-mail really is done on a case-by-case basis so it's hard to set a time frame in advance. My advice is to maintain relationships! A good tip I can give: Don’t think of answer- ing e-mail as “work” which must be done. Take the time to answer and if details are needed, then add them. Make sure the person on the other side understands exactly what you mean/need because it's often easy to misunderstand people through electronic communication. How do you manage your “to-do” lists? Do you use any special software to help you out? I use a pencil and notebook for my daily "to-do" lists. However, for team projects we use project management soft- ware. This makes it much easier to man- age the workflow and tasks for more than three people. How much time do you devote to SEO and/or social networking in order to drive more traffic to your sites? Not enough. We are so focused on content and news stories that we always run out of time to focus on SEO. You posted recently that it’s hard to con- vert a social casino player to a real play- er. Why do you think this is the case? Yes, I remember that post well. I believe there are two reasons for this phenomenon: Achievement vs. money: I look at myself, for example. I like blackjack a lot but I don’t feel I need to bet money in order to play. I believe that the majority of social players are more or less the same; they are interested in the achievement and not the money. Social circles: In the social world, there is another main factor. People like to play against/with their friends. It’s the social vibe that makes the thrill of the game. What’s the most difficult thing about running your sites? Keeping them up to date! With so many sites and tons of con- tent, we are constantly changing and add- ing information. What’s the best thing about running your sites? Our uniqueness — we pro- vide fresh stories and daily news. We al- ways try to find exclusive news, and this makes running the site very exciting. We always try to stay ahead in the industry, and changing things up all the time is al- ways exciting. If we didn't change our content, our sites would be boring and our readers would stop coming back. Our constant search for new stories and ways to improve makes the user experience worthwhile and interesting. What do you do to stay in shape – both physically and mentally? It’s quite hard for me to separate physical and mental; both are connected in one way or another no matter how I look at it. I swim a lot and I like inviting friends on weekends. I also enjoy watching movies and I like to cook. If someone were visiting you, what’s the one place you’d definitely take them to see? Well, that's a hard one! For me, it's less the destination than the company. Spending time with friends is more im- portant than the actual activity or place we are visiting. When you need to get as far away from work as possible, where do you go? On vacation, of course! Thailand is my pre- ferred destination, or maybe the Philip- pines. Anywhere tropical is my favorite destination! What’s your all-time favorite movie? The Lord of the Rings because it’s a per- fect movie. It combines everything, from a good story and great actors to the per- fect production. That this movie reached so many audiences worldwide only backs up my belief. It's not by chance that it was so popular. If you could invite any five people, living or dead, to dinner, who would they be? #1 is the one and only – Larry David! Fol- lowing in any order: Jerry Seinfeld, Robert De Niro, Jim Carrey and Barack Obama. I would prefer to invite them one at a time, not all five together. What are three things that nobody knows about you? I try not to keep se- crets, but even if I did, I wouldn't tell! I believe secrets are meant to stay that way – secret! AGE: 35 HOMETOWN: Tel Aviv, Israel LIVING IN: Tel Aviv FAVORITE FOOD: Pasta! MUST READ BOOK: The Brain That Changes Itself , by Norman Doidge, MD SITES: and 54 other sites 59 GPWA Affiliate Interview Series