GPWA Times Magazine - Issue 31 - February 2015

GOOGLE’S SECRETS How to build trust and strategies for better mobile search You can't game Google's algorithms anymore. But you can learn what makes Google tick. In a pair of illuminating stories, SEO expert Nick Garner sifts through the data and explores two key issues facing affiliates today: The role of trust in ranking high in Google's SERPs The keys to performing well in mobile search results In each story, Garner explains the philosophy behind Google's approach and offers advice on what affiliates can do to ensure their sites are in the search engine giant's good graces. 41