GPWA Times Magazine - Issue 31 - February 2015

Mobile search finally seems to be getting ironed out. The threat of penalties didn't go very far, so now Google is trying a new strategy which is more positive and should work. The upshot of it all? Test your site on Google’s new tool, make mobile user experience a priority and conduct offsite SEO in whatever way works best for you. Nick Garner is chief strategic officer and founder of 90 Digital, a successful iGaming SEO agency with offices in Leeds (link building), London (consultancy) and India (web development). He works with several iGaming affiliates and also has his own affiliate site. More Good Votes = Rankings Not Enough Good Votes = Poor Rankings for Mobile Site on the Index SERP 1 SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10 Desktop / Mobile Links = Votes Internet Web Site m.site.com Internet SERP 1: site.com m.site.com SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10 Desktop / Mobile SERP = Search Engine Ranking Positions Links = Votes Web Site 53 Mobile SEO and affiliates