GPWA Times Magazine - Issue 32 - June 2015

my inbox. If there’s something urgent I try to answer immediately; otherwise I flag the message and try to answer as soon as possible without interfering with the flow of my other work. My tip is to organize the messages in fold- ers using rules and highlight e-mail from important people. How do you manage your “to-do” lists? Do you use any special software to help you out? I still like to use the old fash- ioned pen and paper. I keep two lists; one of long-term tasks and a short-term list to be completed that week. I’ve tried a few apps for it but haven’t found exactly what I’m looking for, so it's still pen and paper for now. How much time do you devote to SEO and/or social networking in order to drive more traffic to your site? I was very into SEO a few years ago until I re- alized that the ever-changing nature of it stopped paying out, so I focus on putting the visitor at the forefront with the best user experience and fresh, relevant and engaging content. Social networks are a key ingredient in promoting our sites and services and a great way to get feedback from visi- tors. I used to focus on Facebook, but recently I have found that Twitter is much more beneficial if you do things the right way. Facebook doesn’t have the real-time feel- ing that Twitter encompasses during live events such as big football games. The interaction looks to be lagging, and in our industry (which often focuses on live events and in-play betting) it’s essential to feel the atmosphere in real time and Twitter does this very effectively. What’s the most difficult thing about running your site? I’m a very organized person and I like to know about every- thing that’s going on. The hardest task is finding people you can rely on to do a task you don’t have time to do yourself, and sleeping tight knowing they will do a good job. What’s the best thing about running your site? My favorite thing about running the site is that no two days are the same. Every day is a new challenge and running my own business is a constant adventure. What do you do to stay in shape – both physically and mentally? I wish that I’d done much more! I used to meditate and my next mission is to start swimming on a regular basis. If someone were visiting you, what’s the one place you’d definitely take them to see? I would definitely take them to Jerusalem; with all its political complex- ity it has a very special atmosphere that I haven’t felt in any other city in the world. When you need to get as far away from work as possible, where do you go? The first place that comes to mind is India. I’ve been there three times for a total of eight months and fell in love with the people, the atmosphere, the different landscapes and, of course, the food. It is the most in- spiring country I’ve ever visited. What’s your favorite vacation spot? There’s no particular place, I love to see different places every time. But I would mention the Canary Islands, which I vis- ited half a year ago as part of my hon- eymoon. It’s a beautiful place. It gives you the feeling of real freedom and se- clusion from work, which is important from time to time. I would definitely visit there again. What’s your all-time favorite movie? The Deer Hunter . Though it’s labeled a war movie, I like its layers: the full charac- ters, the atmosphere, its tempo and above all the moral of the story—the toll that war has on people and nations is over- whelming. Unless it’s imposed on you, leaders should do everything to avoid this situation. If you could invite any five people, living or dead, to dinner, who would they be? 1. The Dalai Lama – the most inspiring person of our era. 2. Matt Cutts (former head of Google Spam department) – after a few drinks I might get some tips that will make me rich. 3. Albert Einstein – is there a more bril- liant person to talk to? 4. George Orwell – the book 1984 always fascinated me and his prediction of the future was so true. 5. Steve Jobs – his innovation, determina- tion and leadership inspires me. What are three things that nobody knows about you? 1. I’m a huge fan of “The Killers” and have traveled abroad several times to see their concerts. 2. I hate Barcelona's “tiki-taka” style, which always makes me support the side they are playing. 3. I think Buddhism is the right way of living. I see it as a way of life and not as a religion. It doesn’t contradict any religion and the two can be combined. GPWA AFFILIATE INTERVIEW SERIES GPWA Affiliate Interview Series