GPWA Times Magazine - Issue 32 - June 2015

in mid-2014, we learned a lot about how to handle different languages. That know- how helped us early this year to open the Spanish and English websites in a smooth way. Since we can understand those languag- es, it was natural to start there. But even with the translators working for us, it is not easy and it demands a very big team to deal with a market that we don’t know because we are not living there. Describe your work environment. Do you work from home or in an office? How of- ten do you get to see and interact with other people in the industry? We work in an office with a young team in a relaxed environment — it is a typical technologi- cal startup company. Our contact with people from the industry is on a daily ba- sis via Skype chat, but in person only two times a year at the Barcelona and London affiliate conferences. Other than that, we also stay in contact with webmasters from other Portuguese gaming websites, as we think it is very positive to have good relationships with the competition. What traits do you look for in an affili- ate manager? How about in an affiliate program? The key characteristic for an affiliate manager is quick answers to our requests. Even when the answer is that he or she has to ask a superior and it will take some time, we want that answer as soon as possible, because our daily decisions may depend on that. This is a fast market with new promos every day. Both the affiliate manager and the affiliate program must always be fair. We should always be able to consult our affiliate per- formance and reports easily. The program must allow us to win what’s fair from our client acquisition, and daily client follow- up and support are important, as well. AGE RANGE 27-45 LIVING IN Porto, Portugal FAVORITE FOOD “Francesinha” (typical sandwich from Porto), “Posta à Mirandesa” (grilled thick steak from Northern Portugal original cows). MUST-READ BOOK Manual of Sports Betting , by Paulo Rebelo SITES 55 GPWA Affiliate Interview Series