GPWA Times Magazine - Issue 33 - October 2015

A s the online gambling industry ma- tures, the competition to gain market share in regulated and heavily taxed markets is fiercer than ever before. A recent study by Juniper Research found that by 2019, more than 1 in 10 adults worldwide will engage in some form of mo- bile or online gambling. In the U.K. and Italy, nearly half of all adults will gamble online. market that large would theoretically have hun- dreds of companies vying for any piece of the pie. But small players simply can’t afford to compete in the online gambling industry, especially in the U.K. The U.K. Point of Consumption (POC) Tax took effect on Dec. 1, 2014, imposing a 15% tax on all U.K.-facing operators. This gut punch, along with other eco- nomic and regulatory factors, has forced online gam- bling companies to cut operating costs by any means Mergers and acquisitions: How affiliates fit into the online gambling industry’s ‘new normal’ Even though operators are revisiting the viability of lifetime revenue share deals, affiliates won’t be left behind as the larger firms continue to jockey for position. By Dan Podheiser 19 Mergers and acquisitions: How affiliates fit into the online gambling ‘new normal’

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