GPWA Times Magazine - Issue 33 - October 2015

GPWA Seal of Approval), and we were surprised that it wasn’t that easy or fast to obtain approval. It’s hard to determine the impact, but I think that some consumers and business- es understand that it is a sign of quality. What do you like about the industry? I love the dynamism. I love how things change and how quickly these changes occur. Our industry is also full of very dif- ferent and interesting people, which often makes things very enjoyable. If you could change one thing about the industry, what would it be and why? Although I just said that I love how things change, one of the drawbacks of a fast-changing industry is that sometimes changes can occur too frequently and all at once. At these times, it can be a chal- lenge to stay ahead of the game. Another change I would love to see is evo- lution in the games. Online casinos have become incredibly popular in recent years and have attracted people who would likely never have set foot in a land-based casino. Each one of these people has a dif- ferent vision and expectation. I feel that more could be done here. What do your family and friends think of your work as an affiliate? I’m still not sure that they fully understand what I do. When they ask me about my work it’s more like, “What exactly do you do, son?” and “Oh! Internet! It’s good work on the Internet,” and “Casinos? You don’t do anything dangerous, no?” How long do you give yourself to answer e-mail? What e-mail tips can you offer? I spend much of my day answering e- mail, as managing people and resources demand a lot of communication. E-mail is also the best way to keep records. I would recommend trying the Inbox app by the Gmail team. It takes a few days to get used to it, but I think it is the future of e-mail. Currently, I only use Inbox for my private e-mail, but I hope I will also be able to use it for my professional e-mail in the future. How do you manage your to-do lists? Do you use any special software to help you out? In most cases, I use the old-school method: a notebook! How much time do you devote to SEO or social networking to drive more traffic to your sites? SEO was and is still one of our main focuses. Yet, on VegasMaster, it is more about content marketing than it is about pure SEO. I think social media is still a weak support for our industry. What’s the most difficult thing about running your sites? I would have to say prioritizing. SEO and online gambling are some of the most dynamic fields to work in. Opportunities come and go very quickly. Decisions need to be made quickly and this is not always easy to do. We can’t work on everything at the same time, and at our most hectic times, mak- ing the best decision can be challenging. What’s the best thing about running your sites? VegasMaster is very different from your typical SEO casino site. It’s an online magazine. It’s creativity in content and marketing, and the contests and pro- motions are all very different from other sites I ran in the past. It’s both challenging and thrilling. If someone were visiting you, what’s the one place you’d definitely take them to see? I would probably take them to the Ramon Crater (in Israel’s Negev desert). For most people, I imagine it would be quite the experience. The desert is not common for westerners, and seeing such a crater even less so. What’s your favorite vacation spot? I don’t have a favorite, yet. The earth is vast and full of so many beautiful places to discover. That being said, good food and wine in the beautiful landscapes of Toscana or the south of France are hard to beat! What’s your all-time favorite movie? Although criticized by purists, I loved the Lord of the Rings/Hobbit series. If you could invite any five people, liv- ing or dead, to dinner, who would they be? Carl Sagan, Albert Einstein, Neil deGrasse Tyson, Robin Williams and Hayao Miyazaki. Name three things that people reading thismagazine don’t knowabout you. I en- joy photography, manga and astronomy. AGE 34 HOMETOWN Brussels LIVING IN Central Israel FAVORITE FOOD Italian/French MUST-READ BOOK Poussières d’étoiles (“Stardust”) by Hubert Reeves SITES www.vegasmaster.com it.vegasmaster.com ru.vegasmaster.com de.vegasmaster.com fr.vegasmaster.com es.vegasmaster.com … and several more language- specific vegasmaster.com sites 49 GPWA Affiliate Interview Series