GPWA Times Magazine - Issue 33 - October 2015

who are delivering new first-time de- positors, as we want all of our affiliates to grow with us together on good and fair deals, which are hopefully based on long-term partnerships. What role do affiliates play in generating new depositing players at InterPartners’ brands? Affiliates play a very big role nowadays. Those that are looking for tar- geted paid traffic are converting the best and delivering the highest-quality traffic. Our DNA is running an online casino and taking care of our players. We trust our affiliates to work hard to bring the best players for the InterPartners brands. The InterPartners team prides itself on work- ing hard for our affiliates and helping them grow their businesses and maximize their profitability with us. InterPartners has been a GPWA spon- sor for a very long time, dating back to when the affiliate program was known as PartnerLogic. Why is it important for affiliate programs to sponsor the GPWA? And how has InterPartners benefited from its sponsorship? As I mentioned be- fore, we at InterPartners are trying every- thing to keep old partnerships alive and happy, and to make more new partner- ships today, which are hopefully based on the long term as well. I would call the GPWA the control center of the gambling industry, helping web- masters and affiliates do fair and honest business with good online casino brands. For this reason, the GPWA does not take anyone’s sponsorship if it is not a regu- lated, clean and honest online casino. As a new or more advanced affiliate, you au- tomatically trust a brand from the spon- sorship more than others, which may not apply the rules and philosophy of the association. We were always close to the GPWA, and we are very happy and ap- preciate the partnership we have today, which helps us to find good and profit- able business through branding and pub- licity in the portal. How do you ensure that payments are sent out on time? And when do your pay- ments go out? We pay our affiliates be- fore the 10 th of each month. In case there are delays, which can happen, we inform the affiliates through our newsletter. At the end of the each month, each affiliate manager takes care of the payment report for each of his affiliates, which is double- checked by the Head of Affiliation, the fi- nance department and the COO/CFO. Our payment methodology ensures that all affiliates get paid the correct amount and on time. It’s one thing to bring in a new per- son to a site. It’s another thing entirely to get them to stick around. What do InterPartners brands do to retain play- ers sent by affiliates? Our customer relationship management (CRM) team at InterCasino is one of the most experi- enced and most professional I have seen. They create weekly promotions where our players can win prizes. Our last promo was the “SuperCar Showdown,” where six lucky winners were invited to an event where they could drive six supercars for an incredibly fun day out — cars like the Lamborghini Hurricane or the Ferrari 458. It is always important to treat each player like a king and to ensure his time with us is as enjoyable as possible. Our CRM team sends out bonuses by e-mail and SMS on a weekly basis. All of our promotions are of course also visible in the InterPromotions section, so that you will never miss one of our attractive and fun adventures. Players can also enjoy our nice loyalty points program, where you can cash in your earned points for real money. In each game session you earn a different number of points and in your account you can find the loyalty bar very easily on a right-side widget. Another very nice feature InterCasino of- fers is our long-term VIP program, which has been very successful for years. Players who reach this tier will be assigned a per- sonal VIP manager, who will send gifts, bonuses and invites for events. InterCasino is always looking for ways to improve, and therefore it is very impor- tant for us to work constantly on the prod- uct by introducing new games and new game software providers. Besides that, players know that there is a great payout percentage for our games at InterCasino and that there is a possibility of catching a big win. Describe your typical work day. There is not really such a thing as a typical work day at InterCasino, as each day is different, dynamic and an adventure. On some days, I have more meetings on Skype or outside of the office, and other days I spend more time with e-mail, creating statistics reports and discussing them afterwards with the af- filiates in order to be on the same page. Of course, my top affiliates are getting a little bit of extra service and I spoil them with monthly reports and special exclusive bo- nuses for their players. Optimizing each campaign is also a key factor, as we all want to grow, right?We knowthat onlywithhard work and good energy is it possible to suc- ceed and to showgood results on both sides. Describe the office culture at InterPartners. If we were a fly on the wall, what are some of the topics of con- versation we’d hear about at the water cooler? I would describe the office culture at InterPartners/InterCasino as having in- credible team spirit, positive energy, fun, enjoyable, professional, respectful and oriented toward success. On the one hand, we work very hard and help each other on projects and strategies; on the other hand we sometimes have fun in between by shooting each other with Nerf guns. AFFILIATE MANAGER INTERVIEW SERIES Kobi poses for a quick shot at BAC in 2014. Affiliate Manager Interview Series