GPWA Times Magazine - Issue 33 - October 2015

sired payment method, many payments are made the same day! What does 138.com do to retain players sent by affiliates? We ensured that 138. com had the very best software, reload and rebate promotions and excellent cus- tomer care — the cornerstones of a suc- cessful brand. The 138.com retention team is equipped with an amazing CRM to seg- ment and follow up on all of our custom- ers. Additionally, frequent quality control procedures are in place to ensure we are delivering what the players want, while always improving. Describe your typical work day. Boring routine is certainly not a phrase related to my role; no day is the same for me. Although I do have a large inbox of e-mail and send out even more; on top of that, every e-mail message is a different call to action and a fresh task. I balance my time with affiliate partners, designers and developers, marketing, management and team meetings, among many others. I am available on Skype all day; however, my favorite form of com- munication is face-to-face time with affili- ates during conferences, industry sport- ing events and dinner parties. Describe the office culture at 138.com. If we were a fly on the wall, what are some of the topics of conversation we’d hear about at the water cooler? That hypo- thetical fly on the wall by the water cooler would hear lots of Chinese and English humor, lots of televised sports such as horse racing and greyhound racing, and the inevitable phone conversations. The KPIs (key performance indicators) and management conversations happen in our conference rooms and private offices, and we have a great recreational room for breaks. Everyone is friendly; we work great as a team! What online gaming conference do you look forward to the most? And what’s your best memory from an online gam- ing conference? My favorite conference is the London Affiliate Conference, as it is the biggest one of the year. LAC also hosts the annual affiliate awards show, for which I frequently get nominated — which is a major bonus for me. One of my best memories was at the 2011 LAC, where my best friend joined me. We spent the conference helping and sup- porting each other as we walked the con- ference floor, all day, wearing heels and speaking to as many people as possible, getting the word out. Overall, it was sure- ly a fun, productive conference. What do you wish you could change about the industry? I would love to see more women having top management po- sitions and fair shots at advancement op- portunities. I do like that the industry is turning more corporate and professional, and I look forward to seeing more of that! Where do you think the industry will be in five years? Online businesses are con- stantly changing and evolving. Given the direction Google is heading, it will be heavily reliant on who can bid highest on keywords and which brands have the most elaborate and cohesive marketing strategy. I believe it will get more techni- cal, making it crucial that we’re constantly educating ourselves to stay current. What is the last book you read? It’s not the last one I read but the best one I have read recently: Linchpin by Seth Godin. I would highly recommend it to any em- ployee, employer or entrepreneur. “Are you indispensable in a company or your own business?” It really breaks down how some people are worth more for a business and how to be that linchpin. I’ve gotten hooked on e-books and audio books. Audible.com is great to use while driving and doing chores, making these tasks somewhat more interesting! What’s your favorite movie? I watched Interstellar last year and it hit my top charts, like for many others. I have always been fascinated by space. They added the fifth dimension factor, which made it su- per surreal! iPhone or Android? And if we took out your earbuds, what would we find you listening to? I would definitely choose iPhone over Android; you could consid- er me an Apple advocate. I’ve had both and there is simply no comparison. I am very meticulous for design in my career and I love the clean, minimalistic way it looks, and its operational system is the ultimate — easy decision! You just might catch me listening to some salsa music on my headphones. If you could have dinner with three peo- ple, living or dead, who would they be? I would love to have a long dinner with Donald Trump, Jesus and Albert Einstein . After I have asked them all my curious questions, I would sit back and watch them strategize on how to improve the world while working as a team. Name three things that people reading this magazine don’t know about you. I was a vegetarian for two years (my health did not agree). I have rescued seven street dogs — one at a time — and found each one a home. Every morning, I follow a daily routine that prepares me for a suc- cessful day. 138.com is not your typical bookmaker. There are already too many bookmakers out there and they all look and feel the same — simply not enough variety.” 71 Affiliate Manager Interview Series