GPWA Times Magazine - Issue 33 - October 2015

If this particular tournament had limited players to just one entry, and you assume that all the players who entered would have still done so, the prize pool would have been just over $60,000 and first place likely would have been around $5,000. That’s still a great return for a $3 invest- ment, but the smaller prize might not be enough incentive for some players. If some of them stayed away, it would make the prize pool even smaller, and the smaller prizes might trigger a downward spiral in terms of traffic and market share. However, allowing players to submit mul- tiple entries allows those who have writ- ten scripts and spent hours and hours analyzing the data to run roughshod over the field. Seeing one player claim 13 of the top 14 spots in a contest is going to clue in some of the recreational players that they’re outmatched and it’s not worth spending any more money to chase the dream of the big payday. FanDuel, no doubt, is well aware of this. In its first few years of operation as a DFS site, the company heavily marketed the fact that several of its high-volume play- ers were able to make a living off the site. The market- ing message is somewhat different in a recent ad produced prior to the NFL season: “More money to more winners than any other site.” Of course, not all DFS contests allow mul- tiple entries. There are plenty of 50/50 tournaments where the top half of the field cashes, loads of heads-up tournaments where you only need to beat one player to win, and smaller field tournaments with 10-20 players that pay out the top 10-20% of the players in the field. But those con- tests aren’t the ones drawing players in, and there’s nothing stopping DFS pros from entering single lineups into dozens and dozens of these contests as well. Right now, operators are in a race for acquisition and aren’t worried about re- tention. But if they want their new play- ers to stick around for the long term, they need to protect inexperienced play- ers from the DFS pros, and the best way to do that is by ending the practice of multi-entry tournaments. Aaron Todd is the managing editor of the GPWA Times Magazine . He has more than seven years of experience covering major innovations and trends in the online gambling industry. Follow him on Twitter @CasinoCity_AT. Make no mistake, professional DFS players are using advanced software to help them decide which players to pick, and in many cases, automatically enter hundreds of lineups in DFS contests. None of the major DFS operators ban the practice, and some in fact make it easier.” Daily fantasy sports’ catch-22

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