GPWA Times Magazine - Issue 34 - February 2016

Disadvantages: Affiliates are more famil- iar with the well-known providers like Income Access and NetRefer. How do you ensure that payments are sent out on time? And when do your pay- ments go out? The data is available first thing on the first day of the month which gives us a good head start. We prioritize the settling of payments as we regard our affiliates as partners and want to treat them fairly. All partners are paid within three working days of month-end. It’s one thing to bring in a new person to a site. It’s another thing entirely to get them to stick around. What does TradaCasino do to retain players sent by affiliates? At TradaCasino, we operate an in-depth, segmented retention program that recognizes that different players want to be rewarded in different ways. In addi- tion, we offer cash back on every deposit for life. This system ensures our players are rewarded in real-time and don’t have to wait around for comps or kickbacks. We also run regular promotion calendars — our recent Christmas Calendar proved to be a huge hit with our customers. Problem gambling is a serious issue for our industry. What does TradaCasino do to protect players that may have a gam- bling problem? As part of our licensing requirements (IOM and U.K.), we have implemented a range of protections for our players and this makes our player protection system even more robust. At TradaCasino, it is extremely easy to place restrictions on your account such as wa- ger/deposit/loss limits, to self-exclude or indeed to close your account for life. One of the best things to come out of tightened industry regulation is the requirement for these systems to be in place. Describe your typical work day. At the moment we’re extremely busy, so struc- ture in my day is more of an aspiration than a reality! In the new year we plan to expand our operations and take on some extra staff, which is really exciting. At the moment I would estimate that I’m spending half my day on various affiliate activities, with the other half dedicated to ongoing projects and general day-to- day operations. Skype is absolutely my communication tool of choice; in fact, every day I’m sending fewer and fewer e-mails. I primarily use e-mail to commu- nicate with our players and VIPs, and as the Trada staff all work in the same office most of our communications are face to face. In relation to affiliate communica- tion, on a standard day I would estimate that I communicate with 8-10 partners, whether that be a phone call or a quick question on Skype. Describe the office culture at Trada- Casino/Affvantage. If we were a fly on the wall, what are some of the topics of conversation we’d hear about at the water cooler? We’re a small team here at TradaCasino and, thankfully, we all get along extremely well. In fact, as I write this, we’re preparing to hit the town for our Christmas party, so no doubt there will be some sore heads in the morning. We have a rule here that we absolutely can- not talk about work at lunchtime, so the conversations you would overhear range from the latest episode of Game of Thrones to Donald Trump’s latest outburst. AFFILIATE MANAGER INTERVIEW SERIES Rachel (right) and her fiancée Marion Doherty on the day of their engagement in June, 2015. Affiliate Manager Interview Series