GPWA Times Magazine - Issue 35 - June 2016

What game vertical makes up the great- est part of your affiliate revenues? Which do you enjoy working on the most? Sports betting is the largest share, but casino revenues aren’t far behind. Personally, I like working on sports, be- cause there’s always something new to write about. As the owner of Eddison Media, you cre- ate and manage websites for marketing purposes. Your site says that the most popular sites focus on the gaming indus- try. What other industries do your sites focus on? In the past, we’ve dabbled in retail and travel to varying degrees of suc- cess. It’s nice to work on something that isn’t sports or gambling-related occasion- ally. I’m about to start a new project in the finance sector, which looks like an excit- ing opportunity. You’ve owned your own business since 2005. What’s the best thing about run- ning your own business? Any drawbacks? Creative freedom is one of the best aspects of running your own business. On the downside, you can never really switch off. Do you think you could ever go back to work for someone else again? Yes! I can see myself as the next Manchester United manager. I would probably do a better job than Louis Van Gaal. What traits do you look for in an affiliate manager? How about in an affiliate pro- gram? I like affiliate managers who proac- tively help you out. Supplying pre-tagged creatives is always useful. What’s your preferred method of com- munication with affiliate managers? E-mail is good, but a phone call is often quicker. I’m surprised at how long it takes to get a reply using the messaging system included in most affiliate programs. What prompted you to join the GPWA? How has it helped you? I first joined to find out about affiliates’ experiences with various merchants. The GPWA has helped me avoid some rogue programs that I was considering promoting. AGE 44 HOMETOWN Manchester, U.K. LIVING IN Chester, U.K. FAVORITE FOOD Thai chili beef MUST-READ BOOK Flash Boys: A Wall Street Revolt, by Michael Lewis SITES www.grand-national.me.uk www.thegamehunter.co.uk www.footballacca.tips Paul at the stable to check on the progress of Whiskey Chaser, his future Grand National winner, with his wife Simone and their daughter. 45 GPWA Affiliate Interview Series