GPWA Times Magazine - Issue 36 - October 2016

every club its own app. During the years from 2012 to 2013, the business with apps was OK, and I got two people to work for me, so I decided to do something alongside it. Then, I started doing some freelance work for FruityCasa. A friend of mine started it, I think in October 2014, and I worked there for three and a half days a week on a freelance basis. From the beginning, I started to like the business again. So I decided to start my own website again. And within one or two months, I decided to start my own website with my business partner.I am not a full-time affiliate. I am still doing freelance work now, but I’m working in the adult and dating industry for a few days a week. It’s quite a different busi- ness, but it’s also online marketing, SEO, media, marketing, so the combination is good and we can still manage to do the casino website in a part-time manner. Bestbettingcasinos features both casino games and sports betting. How much traffic does each section of the site get? The casino section gets the most traffic. Sportsbook is too small. I think only 10% of all traffic goes to sportsbook. For the casino, we are gettingmore than 250 unique visitors throughGoogle on a daily basis. We added some sports betting because some of the casinos offer sports next to the casino, and they asked us if we could also give some attention to the sports section. How do you decide which casinos to promote? Good question. I was look- ing around, for example, on the GPWA forum, to see the posts on the reactions from people for different casinos. We went to a conference in London, then Berlin, Barcelona, Amsterdam, and just talked to the guys. I don’t like it when affiliate managers are too pushy, pushing you all the time. I always tell the casinos that we are in this long-term. We just went online in 2015, for 14, 15 months, so we’re just a start-up. We don’t want to be pushed. I want to make revenue; you want to make revenue. So, the most important thing is to decide which casinos to promote. I look at the offers they have and the number of games, and the providers. Most of the time if they use Microgaming or NetEnt, those convert the best, at least in my case. Your site is currently available in En- glish, German and Swedish. Do you have plans to add additional languages at any point? Yes. First we are going to translate more and more of our important pages. All the pages are written in English, and some important pages are already trans- lated in to German and Swedish. We just started with translations around two or three months ago. And we’ve chosen to translate the most popular pages that we have and the pages that get the most search results. Every month we look at the top re- sults of our pages, and these pages we give to a freelancer, and he or she translates it. As for plans to add additional languages, we already have a few pages in Dutch. What are some of your sites’ unique selling points? How do you stand out from the crowd? If you visit the website, you will see a different design than a lot of other casino affiliatewebsites. Some of them look the same, with the same template. I’m AGE FACT SHEET HOMETOWN LIVING IN FAVORITE FOOD SITE MUST-READ BOOK 35 Alkmaar, Netherlands Alkmaar, Netherlands Tiroler Gröstl bestbettingcasinos.com I Am Zlatan by Zlatan Ibrahimovic´ The Berlin Affiliate Conference is Dave’s favorite industry event. W W W . G P W A T I M E S . O R G 37