GPWA Times Magazine - Issue 36 - October 2016

What do your family and friends think of your work as an affiliate? Most of them have no clue what I am doing. But when I use the comparison of club promoters at the beaches in Spain, most of them understand it a little bit better. So I call myself an online club promotor, whichmakes it easier for fam- ily and friends to understand the business. Most of the people near me are very inter- ested in the work I do. Once they under- stand how it works, they want to know more about it. How do you manage your to-do lists? Do you use any special software to help you out? My to-do list consists of an Excel sheet in which we add all the casino brands on our website. In the Excel sheet, we have a column for every post we have to write for each casino. That makes it easier to see what we still have to do. And every time I write a post, I make the cell green. So in 10 years, all the cells have to be green, I think. And above that, I work with pink Post-It papers on my computer screen. On these Post-Its, I add the priority news items that have to be written ASAP. Howmuch time do you devote social net- working for your site? Social networking only costs us a few minutes a week. We are not extremely active on socialmedia.We have a Facebook pagewith 240 likes and a Twitter page with 3,557 followers. In most cases, when we add a news post or a review post, we post it on Twitter, maybe two or three tweets a day. And on Facebookwe only add the most important and the best offers, the offers we think are going convert well. But with 240 likes, not a lot will come from there. What’s themost difficult thing about run- ning your sites? I guess thatmust be finding the time towrite all the pages I want to add to the website. I think of new interesting posts everyminute. I wake up in themorningwith 10 pages in my head I want to write, and in the end I can onlywrite two or three a day. I also have the other job, the freelancing for the dating industry. It’s a lot of time.And above that, we have new ideas to get thewebsite to the next level on a weekly basis. In the end, there is never enough time to execute all the ideas within the time frame you want. What’s the best thing about running your sites? Ha ha. That is a little bit the same as the answer to the previous ques- tion. I love to brainstormwith my partner. Brainstorming about new ideas to get our website and revenues to the next level. I also love to make deals with new ca- sinos. I like speaking with the affili- ate manager on Skype and making a nice long-term deal with them that fits both parties. In that case, when we are making a deal, we also get to know the affiliate manager a little bit better, and ask some personal questions. I like contacting other people from the indus- try — could be on a thread, could be at the conferences. Dave goes skiing in Austria twice a year. GPWA AFFILIATE INTERVIEW SERIES 42 W W W . G P W A T I M E S . O R G