each casino or slot game like a veteran
player would. Instead of listing what the
product has in a regular mundane way,
it’s taken for a real blast, and then results
are placed in the review. Apart from the
quality of what we produce, we also do it
in volume, aiming to cover every aspect.
Howmany employees do you have? Do
you use freelancers?
At the moment, we
are a team of five between the both sites,
but I don’t call them employees. They are
as much a part of the business as I am. We
never use freelancers. Everyone here is
part of the team. I try to search out people
with the same passion, but with a different
Sports betting can be a tough busi-
ness, especially when your players
are doing well. How volatile are your
revenues from month to month?
tremely volatile. We always know that
this industry had been lacking. So, yes, I am
pretty sure it has helped GPWAmembers
on various levels. Has it helped me? Yes,
it has. It has shown that we are serious in
what we do, and all the interest surround-
ing the site has given us an authority that
is noticed by programs we work with and
which allows us to negotiate much better
How did you get into iGaming affiliate
marketing? What did you do before? Are
you a full-time or part-time affiliate?
started off in the weight-loss industry. It
was very successful for some time, but I
saw iGaming as a much more lucrative
industry with bigger rewards. We are a
full-time affiliate. The number of hours
that go into the project is insane.WonderPunter.com
a sports betting site, but it also fea-
tures casinos and poker rooms. How
much traffic do the non-sports-bet-
ting sections of the site get? Do some
verticals do better than others?
moment, the non-sports side of the site
gets around 20% of all traffic. It doesn’t
sound like much, but WonderPunter pulls
some decent-sized traffic. We have actually
started to increase the casino section of
the site and will be spending time trying
to make it equal to the sports side. Poker
is something I have yet to push and really
just serves as an extra area for our existing
readers to explore.
Your main site is currently available
in both English and Spanish-language
versions. Do you have plans to add ad-
ditional languages at any point?
we reach the full potential of the English
sites, we will add languages by popularity.
What are some of your sites’ unique
selling points? How do you stand out
from the crowd?
On the sports side of
things, our betting predictions are very
precise. Our resident handicapper, Mario,
has a big following, and now a lot of our
traffic comes directly to our brand name
and whatever is being searched. Unlike
similar sites, we do not charge for our
picks. They are all completely free. For Ca-
sinoWhizz, we have a 10-year experienced
casino player and writer who goes through
How often do you get to see and inter-
act with other people in the industry?
Have you attended any conferences?
I speak to many guys over Skype or via
private messages on the boards. As many
know, I am always there to give out free
advice. For the larger affiliates, we speak
over Skype, and they usually complain
about something. I have not attended
any conferences yet as we rarely have
free time. I do plan to be in Berlin this
What traits do you look for in an affili-
ate manager? How about in an affiliate
For the affiliate manager, it’s
their ability to customize the deal. We
never take the standard offering, as we
offer a little more than the average site.
Another area is time of responses and
their willingness to get things done. I
like the “Yes, yes, yes” type of manager.
With regards to affiliate programs, it’s the
same: the ability to adjust the program.
And one thing I cannot stand is chasing
What prompted you to join theGPWA? How
has it helped you?
It was initially to find out
what the good programs were, and yes, the
GPWAhas helped me a lot over the years. A
lot of questions regarding the problems I have
had have been answered by another affiliate
who had experienced a similar problem.
What do you like about the industry?
sounds shallow, but the financial side of
it. It’s very lucrative. But also the freedom
of working for myself. What’s better than
seeing the fruits of your labor pay off?
I wish I could replicate myself. As many
owners know, it’s hard to find someone
like yourself to take on responsibilities.
If they do exist, they are usually already
in competition with me.
the off-season (July to September) is our
lowest, and we are always prepared for
it. However, due to the type of play-
ers that WonderPunter appeals to, we
have picked up some very high-depos-
iting players. On the
flipside, they also
make massive bets — six figures per
week — so you can end up in the red
pretty quickly, and unlike casino pro-
grams, most sports programs have neg-
Do you bet on sports yourself? What’s
your favorite football team?
have a flutter, but it’s very rare. My favorite
team is Real Madrid, which is where our
company is based.
W W W . G P W A T I M E S . O R G