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You’ve been involved in the iGaming

business since you were 26. How did

you first get into it? What did you do

before becoming an affiliate?

I started

as an online blackjack player at the age

of 26. I used to be a “bonus hunter” — or

“bonus whore,” as we called it back then—

and I made a decent buck, too. In search of

good deals and new bonuses, I found LCB,

which had been founded just a fewmonths

before by Joshua Chan. I started sharingmy

experience and tips and got hired within

a couple of months. My first role was as a

forummoderator and a blogger. In the years

that followed, I became a business partner.

Before I started as an affiliate I was a law

student at Belgrade University. The plan

was to finish school and start working

for my dad as a lawyer. Luckily, that did

not happen.

You’ve been very active on the forums

lately, tracking down sites that use

hacked or pirated games. How do you

go about finding and recognizing these

sites?

Over the course of nine-plus years,

we encountered many shady things done

by various casinos, but I have to say that

we never expected to find such rogue be-

havior and the extent of fraud done by

such a high-profile casino group.

It all started when we received a player

complaint about what they claimed was

a weird looking NetEnt game. We imme-

diately decided to verify their claims and

conducted an investigation and inspection

of the game’s source code. This is when

we found that the NetEnt games were not

hosted on the official NetEnt server, and

in addition we discovered discrepancies

in game designs, jackpots, etc.

On top of all this, we found they were

also hosting pirated Novomatic games

— once again, not being hosted on the

official servers. They had obvious visual

discrepancies with the original games,

and our contact at GreenTube confirmed

these games were not genuine.These days

we check most of the games manually,

especially if it is a new casino, and verify

whether they host legit games or not. It’s

time-consuming, and that’s why we had to

assign a person to do this as their primary

job. As a result, we found several casinos

using pirated games, and I am sure there

are more.

We interviewed Josh, who is also asso-

ciated with the LCB sites, back in 2012.

(You can read the interview at www.

gpwatimes.org/issue19/#66

). How have

things changed for the company and

the family of sites since that time?

Yes,

indeed, many things have changed—and

for the better, I may add. We have grown as

a company, now employing more than 35

people full-time. We have twomain offices,

one in Sydneywhere Josh is based, and one

in Belgrade, Serbia, where I work in the

headquarters. We also have staff working

from the U.S., the U.K. and Romania.

We have kept working on improving our

existing network, and we are currently

in the late stages of releasing the new

and improved LCB. Plus, we focused

on expanding our network by acquiring

well-established affiliate sites.

Our biggest acquisition was two years ago,

when we bought

wizardofodds.com

and

wizardofvegas.com

for $2.35 million. Be-

fore that we got

gamesandcasino.com

, and

our most recent acquisition was

bj21.com

.

Tell us about your role within the LCB

team. How and when did you get in-

volved?

This is actually a tough question.

I have been doing everything for LCB and

the network. I started as a forummoderator

and blogger, then I was a data entry and

research guy. I have done some SEO and

social marketing—prettymuch everything

but programming and Web design.

These days I mostly boss everyone around.

But all jokes aside, I’mmostly involved inday-

to-day operations, delegating work, brain-

storming ideas and making sure things are

running smoothly. I still do a lot of research

and always strive to improve our network.

LCB runs sites for casino, bingo, poker

and sportsbook. Which verticals bring in

the most traffic?

LCB.com

is dedicated to

casinos only. It started as a bonus comparison

and casino directory. Several years ago we

created three sister sites dedicated to other

verticals:

LatestBingoBonuses.com

, LatestPok-

erBonuses.comandLatestSportsBonuses.com

.

LCB is our biggest traffic driver and earner,

which make sense since it was our first

site and the one we focused on the most,

followed by LBB (bingo), which has grown

a lot since the start of the year.

Our recent acquisition,

wizardofodds.com

,

is also a huge source of organic traffic. But

unlike LCB, it is more focused on blackjack

and other table games, related strategies and

the odds that come with them. So we get to

cover all these different aspects and verticals

of online gamblingwith ourwhole network.

Do you gamble online? What about in

brick-and-mortar casinos?

As I’ve al-

readymentioned, I started as bonus hunter.

This affiliate went from bonus hunter

to blogger to business partner at a

fast-growing family of sites

Nikola Zugic - Zuga

GPWA

AFFILIATE INTERVIEW SERIES

54

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