I am also a big fan of online poker and
have won a few big tournaments at Pok-
erStars. But playing poker professionally,
or semi-professionally in my case, is a
full-time job, so I find myself playing less
and on more of a recreational basis now.
I do like to gamble in brick-and-mortar
casinos. Las Vegas is one of my favorite
destinations, and I made my fourth trip
there this summer. I also have plans to go
to Monte Carlo this year.
How often do you get to see and inter-
act with other people in the industry?
Have you attended any conferences?
am a regular at the industry conferences,
and do enjoy them a lot. I mostly attend
the bigger and affiliate-related events. I
still remember my very first conference in
Budapest. I believe it was back in 2009. I
was literally blown away.
Some of the industry people I met there
are still my friends today. And this is
one of the reasons I like these events so
much: You get a chance not just to discuss
business in a semi-casual way, but you
get to meet people from all these differ-
ent countries and learn about different
cultures. That has definitely helped me
grow as a person.
What traits do you look for in an affili-
ate manager? How about in an affiliate
Personally, I don’t do much
marketing these days. We have our dedi-
cated marketing team, run by our lovely
marketing manager Melanie Attwell.
Nonetheless, theAMhas to be prompt and
accommodating, and must knowwho we
are and what our sites are all about.
A perfect example of AMs not doing their
job would be not understanding LCB’s
business model. So, if we tell them we
provide a value to our visitors in terms
of free bonuses, exclusives, rewards and
other promotions, and if their reply is that
they can’t do that but they can offer some-
thing else, it is obvious that we will be less
than happy to send them traffic. If anyone
knows our traffic that would be us, so if an
AM wants to get the traffic from us, they
need to meet our needs and do what we
require of them.
We also need AMs to register at our fo-
rum and be there to assist our members
and represent their brand. Again, a big
part of our business model is to help play-
ers with their issues and complaints, to
mediate between them and our industry
partners. This is why it is crucial for AMs
to understand this and be present at our
site. This is also a good PR for them, as it
is saying they care about their customers,
especially keeping in mind that LCB has
the biggest casino forum online, with over
84,000 registered members.
From an affiliate program, we are looking
to be transparent, have real-time tracking,
and pay us on time with no issues or ex-
cuses. They also need to offer us the deal
we want, stick to it, and not change it sud-
denly and retroactively. Plus, it has to be
an honest affiliate program and not cheat
the players. Otherwise, we
them on our site.
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Nik knows how to
make friends at a party.
W W W . G P W A T I M E S . O R G