GPWA Times Magazine - Issue 37 - February 2017

We have worked extensively with the same client base as In- come Access for several years, enabling operators to pay their affiliates instantly and securely. Using the intuitive technology of Income Access, we are now able to help clients track their digital marketing activity (outside of just affiliates) via im- proved ad serving and campaign management tools along with customer attribution and multi-channel tracking. There will be a strong focus on product development in 2017 to improve digital marketing insights for both operators and affiliates to drive decision-making processes using detailed data. Paysafe’s business strategy centers on driving organic growth, investing in providing state-of-the-art technology, developing niche-oriented solutions, creating an entrepreneurial culture and, of course, continuingwith our bold acquisition strategy. Under this mandate, Paysafe is constantly seeking to grow its business andwork collaboratively with our clients to expand their revenue growth. Q&A How do you feel this acquisition will change the overall iGaming affiliate landscape in 2017 and beyond? For one, it will provide our customers with a holistic and collaborative marketing infrastructure that is 100% geared toward enhancing customer acquisition and improving marketing ROI. The acquisitionmeans we can offer clients a broader range of ser- vices to enhance their affiliatemarketing results and expand their global reach. Our built-in real-timeAPI payment gateway, which offers instant payouts via Paysafe’s digital wallets, means clients can pay affiliates faster, in multiple currencies and in real time. Additionally, with direct access to a broad range of resources and expertise within Paysafe, we are already developing a range of synergies across the group that can enhance our product offering and services to mutual clients. These include making technology enhancements for expediting payment processing and enhanced administrative services, to name a few. What will be the impact of the acquisition on Income Access’ affiliate software in terms of upgrades and product evolution? Without going into the specifics ahead of going live, our 2017 platformupgrades will include real-time payments functionality at the touch of a button, an enhanced commissions module for delivering better promotions, intuitive reporting and other updates to the software’s mobile and social media tracking capabilities. These upgrades serve to enhance the data analytics andmarketing promotion functions, enabling affiliatemanagers to customize their activity to groups of affiliates within their programs. Data is a key feature that runs through the upgrades we are working on now to enhance our technology offering, expansion and global reach, which was why our Ad Serving tool was enhanced significantly over the course of this year. Many operators don’t yet know that our enhanced tracking solution allows clients to incorporate all forms of digital mar- keting activity within their program setup, and not just affiliate marketing campaigns. This means we offer an end-to-end solution that allows our clients to track any incoming traffic from both web and mobile-friendly sites to native mobile apps. Have there been any other executive changes at Income Access? Sarafina Wolde Gabriel, previously Income Access’ CMO, has been made VP of strategic operations. In her new role, she is responsible for developing existing client relations and strategic development of the business, with a focus on building collaborative marketing services that will help our clients engage and grow their affiliate programs. I have moved across from Paysafe’s Digital Wallets division as director of marketing to my current role. My mandate is to assist with Income Access’ integration with the various Paysafe Group divisions. I’m also focused on finding synergies across the business that are aimed at helping increase revenue for both Income Access and Paysafe’s Digital Wallets division. What are some of the main concerns affiliates have had regarding the acquisition, and what has your response been to those concerns? We really haven’t experienced any concerns from affiliates or clients. Of course, there were some questions after the initial announcement was made. However, Income Access operates under a business-as-usual approach, which has continued during the integration with Paysafe. If anything, the acquisition has had an incredibly positive impact on our employees, partners and clients as we now have the benefit of a listed company to back our growth and development and to support us in expanding our service propositions. value proposition . We saw the acquisition as a strong opportunity to embed our relationship with both merchants and affiliates, and offer this channel a better 32 w w w . g p w a t i m e s . o r g