GPWA Times Magazine - Issue 37 - February 2017

What makes royalbonuses.com unique? How do you help it stand out from the competition? Do you really think it’s unique? Thank you. It’s very hard to stay competitive nowadays on this market, isn’t it? There are tons of affiliate websites, but royalbonuses shares unique and up-to-date information that players are looking for on the web. We have created a responsive web- site— in the technical meaning—because no one likes waiting for a website to load. Royalbonuses.com has sections for casino bonuses and for sportsbook bonuses. Which vertical brings in more traffic? Do you have any plans to expand into other verticals? We put an emphasis on casino traffic since we are more famil- iar with it. Meanwhile, we are looking at possibilities to start deliveringmore sports traffic. Although our main income comes from casino players, I see huge potential in sports andmaybe poker traffic in the future. In my opinion, everything should be done step by step. We try to pay special attention to the quality of every step we make. Your site specifically targets the U.K. and Scandinavian markets. Why did you decide to focus on those areas? I don’t think it’s a secret that the majority of de- positing customers are coming fromU.K. and Scandinavian countries. This happens possibly due to the high standards of liv- ing in these countries. Casinos hunt such players, so the choice was pretty obvious. We also work with other markets, but they bring less conversion. How do you decide what casinos to promote? Any casino has potential. We are loyal. You don’t get anything if you don’t even bother to try. However, we give priority to casinos that have promotions motivating players to sign up and make deposits on a long-term basis. I mean it’s hard to promote a 25% bonus up to €75 when another casino offers a 200% bonus up to €500. Software definitely plays a role when choosing which casinos to promote. Players are spoiled nowadays. They want quality graphics and decent RTP. Do you gamble? Yes, I do sometimes. I do it for fun or when I want to test a new game. I’mnot a professional, but once I won €1,000. I’mnot going to tell youwhat game it was, but it was fromNetEnt. Sometimes I play poker, but I’m not really good at it. I don’t play in brick-and-mortar casinos, but if I ever visit Vegas I will definitely try it. How often do you get to see and inter- act with other people in the industry? Have you attended any conferences? I know quite a few people in this industry. We interact every day online. I have not attended any conferences yet; however, I’m planning to start doing this in the near future. I heard it’s a lot of fun, and being serious I do believe it may positively af- fect my business, as the most active and successful people in this industry are con- centrated at the conferences. I want to be one of them. What traits do you look for in an affili- ate manager? How about in an affiliate program? The most important thing is responsiveness. It drives me mad when it takes ages for an affiliate manager to reply when the deal is closed, or provide me with necessary promotional materials. Unfortunately, there are many of them who don’t bother to reply in a timely manner. I expect affiliate managers to be friendly, too. As for an affiliate program, for me the most important points are easy navigation, an advanced reporting sys- tem and the existence of an “immediate withdrawal” button! What’s your preferred method of com- munication with affiliate managers? Skype is the most convenient way to com- AGE fact sheet Hometown Living in Favorite Food sites 36 Riga, Latvia Larnaca, Cyprus Meat royalbonuses.com Although our main income comes from casino players, I see huge potential in sports and maybe poker traffic in the future. municate. You can give a call if you want. You can chat or leave a message. Alterna- tively, I use pigeons. What prompted you to join the GPWA? How has it helped you? The GPWA is a titan that holds the planet of gambling. I guess there is a credit of trust when a player enters an affiliate website that is approved by the GPWA. The GPWA pro- videdme with loads of useful information that I found in forum topics. What do you like about the industry? It’s a “thrill of the race” for me when you get the results you wanted promoting a certain brand on the site. I chose gambling because w w w . g p w a t i m e s . o r g 55