GPWA Times Magazine - Issue 37 - February 2017

Allegro Affiliates offers affiliates net revenue share of 45-60% with no neg- ative carryover. How did Allegro decide on this commission model? Honestly, we didn’t. This is what makes this indus- try so amazing: It is one of the few truly free markets. When we started with the Mega products, they wanted a commission structure that ranged between 25% and 60%, so that is what we did. Later, we were contacted by the owners of PetersCasino.com and CasinoSjov.dk who wanted us to promote them at a flat rate of 45%. Again, we were happy to comply, but needed to tell the Mega products that they were now the low bid. As a result, they increased their moved to the Functional Games platform and have become a joy to work with. Like the Mega products, they have been great about finding ways to make things work. The product is top notch and the response from players has been very positive. Describe your role in regard to af- filiates. How much of your traffic is attributable to affiliates? I would say that over 90% of our traffic is driven by affiliates. We have a few partnerships that we have arranged for our partners, but the majority of what we do is provide affiliate traffic to the brands that we promote. That was always the goal when we got started: Create an affiliate network that is affiliate-centric. bid to the current 45% to 60%. So, because of the freedom of competition, now the affiliates are making more money; we are making more money; and the Mega products are more attractive to affiliates, thus making them more money. Every- body won. Allegro recently became a GPWA Platinum Sponsor. Why do you feel it’s important to support the GPWA? How does a sponsorship help your organization? With the GPWA, we are marketing marketing, which is sort of a strange concept. We have amazing product to offer, a great team and very strong offers. But if nobody sees them, their strength is lost. A GPWA sponsor- David and his wife Carina after getting married in Sanford, Florida, 2008. w w w . g p w a t i m e s . o r g 63