GPWA Times Magazine - Issue 37 - February 2017

Where do you think the industry will be in five years? I thinkwe will see consolida- tion andmore operators in particular taking clearer positions in themarket, for example, standing up for something. I believe there are toomany operators simply copy-catting one another with no clear differentiation, and hence very limited customer loyalty. If someone from out of town were to visit you, where is the one place you would have to take them? I would probably take them to my favorite lo- cal restaurant, as they serve traditional Swedish food in a great ambiance — and then, of course, have them visit our office to feel the pulse. What is the last book you read? Winter of the World , by Ken Follett. Did you enjoy it? Yes! Did you read it on an e-reader? No. Or do you need to have a copy of the physical book in your hand? Yes. What’s your favorite movie? Platoon. What do you use for most of your web surfing: A desktop computer, laptop, tablet or smartphone? Smartphone. iPhone or Android? iPhone. If we took out your earbuds, what would we find you listening to? De- peche Mode. If you could go anywhere on vacation, where would you go? Thailand. If you could have dinner with three peo- ple, living or dead, who would they be? Mats Sundin, Jesper Parnevik and Zlatan Ibrahimović. Name three things that people reading this magazine don’t know about you. 1. My middle name is Percival. 2. I am divorced. 3. I played the World Series of Poker Main Event. Edward Ihre | Ihre Consulting, Codeta/Codetaff 71