GPWA Times Magazine - Issue 38 - July 2017

investment to succeed and, if run right, may not have very high expenses. The number of mobile players will increase to a point where they will totally dominate themarket compared to desktop users. This is a challenge for both operators and affiliates. We already see mobile-focused brands in the casino industry that achieve a very good lifetime value from their mobile players. The newdevelopments in technology, name- ly virtual reality, should also be taken into consideration. I believe a significant share of the market will be taken by VR by 2022. What do your family and friends think of your work as an affiliate? Operat- ing in the iGaming vertical is only one of our business models. Most of the people around me know more about the other ventures I am involved in. What are your other ventures? We oper- ate one of the leading companies in Lon- don for domestic services and property maintenance, including handymen, gar- dening and cleaning. There are over 100 people involved in this project. How do you manage your to-do lists? Do you use any special software to help you out? I am not a very well-organized person, and I very rarely write down lists of to-do tasks by myself. However, I like to assign tasks to other people who are much better than me at this, and then to monitor the work process. The thing we use mostly for our projects is Trello, and I really like its simplicity and robustness. How much time do you devote social networking for your site? Absolutely zero. We have Facebook and Twitter ac- counts where we post all our publications, but we never invest additional efforts in generating more Twitter followers or Face- book likes. What’s the most difficult thing about run- ning your site? And what’s the best part? The most difficult is the technical part, I guess. Managing many hosting accounts, changing brand positions on a weekly ba- sis. The best part is communicating with the editorial team and discussing some of the stories we should write about. Also, developing a strategy for further growth. What do you do to stay in shape – both physically and mentally? I used to ride a motorcycle (enduro), but had an accident last summer followed by a surgery and it took me about half a year to repair the damage. What did you dream of doing, both pro- fessionally and personally, when you were a kid? I wanted to become an archae- ologist – and I became one. I actually have an archaeology degree from Sofia University. If someone from out of town were vis- iting you, what’s the one place you’d definitely take them to see? Some of the beaches on the Black Sea. When you need to get as far away from work as possible, where do you go? At my house in a village near my hometown, which is surrounded by a forest and where you can ride a motorbike. What’s your all-time favorite movie? Forrest Gump . Name three things that people reading this magazine don’t know about you. 1. I am an archaeologist by education, and have participated in multiple ar- chaeologist excavations. 2. I am co-owner of one of the biggest local services companies in London. 3. I have a Caucasian Shepherd dog that weighs more than me. GPWA Affiliate Interview Series We see so many affiliate managers that have no idea about the ecosystem of the iGaming business. Miro - casinogamespro 48 w w w . g p w a t i m e s . o r g