GPWA Times Magazine - Issue 39 - November 2017

EuroLotto, in particular, offers awelcome bonus for newplayers that may seem familiar, including deposit bonuses and free lotto tickets. And, aswithmany other casino verticals, there is aminimumdeposit bonus – €2.50, whichmay be all themore enticing for its small sum. Most important of all: Don’t forget to do your homework. “I think the main thing is for affiliates to do their research with regards to the different models – most operators offer either offer physical tickets bought by offline agents or betting on the outcome of the draw or, in our case, a combination of the two,” said Gardiner. “It is a growing vertical, and so the faster the affiliate adopts it, the faster they will see their earnings grow!” And Lawrence, as well, is confident that the secondary lottery will take off. “I believe that the market is ready for more lottery and lot- tery-style games that can excite and reward the casual player who likes a small flutter. [I] believe that this category has a significant growth potential,” she said. LOTTERY by the numbers 62.7million Number of people in the U.S. who would play the lottery online if it became available 17 Countries taking part in EuroJackpot , a multinational online lotto 9 U.S. states currently selling online lottery products 41% Percentage of experts who agree that the online lottery will become a viable revenue source for operators in the future, according to the Online Gambling Quarterly 38% Portion of online lottery players who would buy subscriptions to tickets , according to Lottovate 10% Lottery’s current share of global online gambling revenues $17.5 billion Potential value of the U.S. online lottery market 16% Drop in U.S. lottery revenue , driven by fewer brick- and-mortar ticket purchases. Online lotteries could prove to be a fresh source of revenue for an online- focused society £153,361,048 Highest EuroMillions jackpot 133 Most people to win the same jackpot. In 1995, the £16,293,830 prize was split into 133 shares of £122,510 Abby Messick gathers the latest bits of news for the weekly newsletters, posts press releases and writes about industry developments. She graduated from Champlain College in 2013 with a degree in Professional Writing. She didn’t expect to end up in the casino industry, but it’s proving to be an educational experience. Following the Lottery’s Rise 25