GPWA Times Magazine - Issue 39 - November 2017

The Gaming App Revolution app store and in-app advertising. An app’s Google Play or Apple App Store listing and ranking becomes the primary entry point. An analogous situation can be found in the podcasting eco- system. The iTunes podcast channel is a critical discovery tool for podcasts. It’s so important that podcasters encourage their audience to rate and leave reviews of the show in iTunes. The more positive reviews a podcast has, the better its placement in the podcasting channel. The better the placement, the more people who find the podcast and listen to it. That same cycle will drive the discovery of gaming apps. The combination of downloads and good ratings will lead to better positioning in the app stores. The better the app’s ranking, the more potential players will see it and download it. Apps also open up additional advertising opportunities for operators. In mobile searches (on Google, for example), ads asking players to install their app – especially when they appear at the top of the search results – can drive adoptions, as can advertising in other apps. As mobile wagering continues to increase , affiliates need to capture as much traffic and revenue as possible . Yet as online operators shift into an app ecosystem , affiliates will find the business environment increasingly difficult to work in. UTION 33 W W W . G P W A T I M E S . O R G Main image by REDPIXEL.PL/Shutterstock; Tablet computer and smartphone image by by LFor/Shutterstock