GPWA Times Magazine - Issue 39 - November 2017

we will definitely get into other verticals, so our players can find everything they want under one roof. The casino offers some tips for gam- bling safely. What else does Lapalingo do to help prevent problem gambling? Lapalingo is an MGA-licensed operator, and we adhere to European standards. Our players can easily self-exclude, can find necessary information in our footer under “responsible gambling” and can always seek support and help from our well-trained customer agents. At Lapalin- go, we take gambling safety very seriously. Describe your role in regards to affiliates. How much of your traffic is attributable to affiliates? My role is to support our affil- iateswhere needed, assist with optimization ideas, give insights on the campaign and provide guidance. Currently, we get a fair amount of traffic through our affiliates, but as I mentioned earlier, we are constantly working on optimizing our product somore and more players seek our casino. How do you make sure payments are sent out on time? When do those pay- ments go out? I am always in touch with our affiliates, and monitor the traffic regu- larly to ensure the agreed-upon terms are applied. Our payments are handled by a dedicated team and processed at the latest by the second week of the month. We usu- ally ask for invoices so everything is pro- cessed correctly and in a timely manner. How does Lapalingo retain players sent by affiliates? We have a dedicated CRM team, which added a new team member (in August). With her help, we will be able to cater to our players’ needs even more, and I will be more involved in the CRM operations. We all have many years of experience in this industry within marketing, CS and VIP management, and we apply this knowl- edge to strengthen our CRM team even more. Furthermore, our affiliates are driving some valuable ideas, which we try to implement. Lapalingo is a very agile brand, and we are always open to our stakeholders’ suggestions. 69 W W W . G P W A T I M E S . O R G