GPWA Times Magazine - Issue 4 - April 2008

G PWA TIMES | GPWA seal program 4 6 GPWA members continue to spread the word about the Seal of Approval Program, which now includes 415 recipient Web sites across 35 countries. “We’re often reminded never to underestimate the ability of a small group of thoughtful, dedicated people to make positive change,” said GPWA Program Assistant Kim DeForest. “With the rapidly increasing dedication of portal webmasters to improving the industry, I’d add that it’s best not to underestimate a large group either. The growth in the seal program is a testament to changes in outlook as the industry matures.” To communicate the high review standards to site visitors, each seal links to a customized verification page that includes an explanation of the criteria, the name of the recipient website, profiles of GPWA members associated with the site and details for reporting violations to the monitoring team. The seal technology detects the default browser language of each portal visitor, returning both the award and verification page in the visitor’s chosen language. 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