GPWA Times Magazine - Issue 40- February 2018
T here are technological advances, changes in the way people use Google, and new Google features. Finally, there are new search terms that will dominate that didn’t exist last year or weren’t as prominent. A lot of SEO will change compared to last year, and some factors will be key to keeping up and ranking a website on Google in 2018 and getting free targeted traffic. NEW GOOGLE FEATURES TARGET MOBILE DEVICES Around 60% of Google’s users are accessing it from mobile devices. This continues an unstoppable trend, and Google announced it’ll roll out its mobile-first index in 2018. The exact launch date is not known, and this long-awaited feature could be released in batches rather than all at once, but it should happen this year. The mobile-first index means lazy webmasters will no longer be able to rank on mobile with their desktop-only content. Further to this, progressive web applications (PWAs) are a thing that could define the year, but it remains to be seen how the market will receive the new product. In any case, everything in Google is focused on improving the experience on mobile devices. People who search something on their smartphone are still most likely to start by opening their browser, the next most likely scenario is that they go to a search app, and the third most likely scenario is voice search. There might be changes to the ranking of these three in 2018. VOICE SEARCH OPTIMIZATION As voice recognition technology greatly im- proved over the last year, voice search be- came more practical and will soon be a com- mon way to use a smartphone. Optimization for voice search can now be considered the next step in the search engine optimization of a website for mobile use. Voice searches are longer and more conversational than tra- ditional keywords, and are often questions. Websites that contain the question and the answer, and are optimized for COVER STORY While there haven’t been any algorithm changes recently, and none are planned for this year, the rat race of ranking on Google will still be influenced by some obvious trends that are here to stay throughout the year. BY DAN HORVAT SEO Trends for in 2018 Gambling Affiliates W W W . G P W A T I M E S . O R G 30
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