GPWA Times Magazine - Issue 40- February 2018

The GPWA: Pros and cons of opening affiliate links in new windows NOTE: Thread was edited for length and clarity When looking for the most effective strategies and tactics, affil- iate webmasters very rarely receive a simple, clear-cut answer. Not everything is black and white, or right or wrong. Every- one, it seems, has their own valid opinion, and most of the time it comes down to experimenting on your own and doing what’s best for your website. Case in point: The debate on whether or not to have affiliate links open in new windows when a visitor to your site clicks on one. This was the point of discussion in a recent GPWA Forum thread. Like we oftentimes see, we got a spirited back-and- forth with differing, but enlightening, opinions on both sides. Excerpts from this compelling thread can be found below. Read the entire thread at gpwa.org/401 , and for more forum posts, industry news and a complete archive of our weekly newsletters and the GPWA Times Magazine , please visit www.GPWA.org . FROM THE FORUMS Illustration by nelelena/Shutterstock W W W . G P W A T I M E S . O R G 46