GPWA Times Magazine - Issue 40- February 2018

How did you first get into the iGaming business? What did you do before be- coming an affiliate? Fifteen years ago, I frequently played poker and I was working in the IT field. I visited several online forums, until one day I decided to create a comput- ing forum as a way to gain more clients for my work. Two years later, bwin – Betandwin at the time – joined the Portuguese market. Since I’m hooked on football, combined with the pleasure I have in online gambling, I created a new forum specializing in sports betting, the Apostaganha forum, which was the closest to my heart at the time. Since then, I have never stopped. Tell us about your sites. When did you launch your first site? As I said, I launched the first website in 2005. Shortly after – about one or two years – I created the portal, because I was the first and only affil- iate in Portugal. More recently, I launched the Brazilian, Spanish andEnglishwebsites. Are you a full-time or part-time af- filiate? I’m a full-time affiliate, and it couldn’t be any other way. The demand for content, the design, the podcasts, the updates on our platforms, the dozen of e-mails that the websites receive and so many other things make it impossible for me not to be 100% invested. It’s impossi- ble for me to do everything by myself. I have some employees who are extremely dedicated and maintain all the websites updated daily with valuable content. Do you have plans for addition- al sites? I thought about launching a French website. In fact, I was already halfway through the design and trans- lating some articles, but quickly I fig- ured out that it was a waste of time and money. The French market, much like the Portuguese, doesn’t leave room to maneuver for me to have a profit that would minimally compensate the effort, so I gave up on it. What makes your sites unique? Con- tent, content and more content. And al- ways with quality. Content without quality is the death of a website. We have the best tipsters with the best tips. Besides the tips, which are the “core” of my websites, we have weekly betting podcasts. In fact, we are the only ones doing it. And finally, we have a team that develops tutorials and betting guides weekly, which are very popular and always tackle what bettors look for to help them in their bets. GPWA AFFILIATE INTERVIEW SERIES Bruno Coutinho - ApostaGanha Sports betting in Portugal and Brazil W W W . G P W A T I M E S . O R G 54