GPWA Times Magazine - Issue 40- February 2018

Cashing in on World Cup hysteria One of the biggest events for European bookmakers is looming on the horizon. Here’s how affiliates can harness that energy and use it to increase their revenue stream. GPWA Photo Ga lleries: BAC and SiGM A Check out some of the ac t ion from the Berlin Affiliate Conference and S ummit of iGaming Malta, both of which were held th is past November. table of contents Departments 8 Quotables 9 By the Numbers 10 GPWA Poll 46 From the Forums 50 Affiliate Interview Series 64 GPWA Sponsors 68 Affiliate Manager Interview 72 APCW Wall of Shame 74 Event Calendar COVER STORY: SEO trends for gambling affiliates in 2018 The race to top the rankings on Google continues, with innovations such as mobile-first indexes, voice searches and the popularity of bitcoin throwing a few wrenches into the works. Plus, some predictions for the U.K.’s iGaming industry. Finding your niche Are you a jack-of-all-trades, or do you specialize? If not, maybe it’s time to start. GPWA member Neil Walker emphasizes the importance of cultivating a niche in an industry that can be at times inundated with information. 30 18 A narrow window of opportunity With iGaming prospects on the up-and-up, affiliates need to have their wits about them now more than ever. Vin Narayanan predicts a “ gold rush ” may be on its way. 22 42 12 26 w w w . g p w a t i m e s . o r g 6