GPWA Times Magazine - Issue 41 - July 2018

London Affiliate Conference nference ndon ffiliate I f you’re going to promote yourself as a “must-attend” event, you had better live up to the expectations. And from this van- tage point, and those of others who were in attendance back in February, the London Affiliate Conference 2018 did just that. Welcoming more than 5,000 delegates to ExCel London for a second straight year, LAC officially kicked off the iGaming calendar and set the tone for 2018 with its typical flamboyant style. Per LAC tradition, sponsors and exhibitors went out of their way to impress affiliates with lavish stands, creative promotions and giveaways. The well-attended seminars were compelling and informative and, to nobody’s surprise, the networking parties and annual iGB Affiliate Awards did not disappoint, lasting into the wee hours of the morning. LAC was once again held in conjunction with the massive ICE Totally Gaming, which was officially declared the big- gest on record with 33,536 unique visitors, an 11% increase from the 2017 show. The show featured 589 exhibitors from 65 nations and occupied a staggering 43,500 square meters of space. In the following pages you’ll take a ride through the entire week, with images from the Opening Networking Party, the exhibition floor, Fire & Ice: Zhora, the affiliate awards show and the ICE Totally Gaming floor. Enjoy this trip down the 2018 LAC memory lane, and we look forward to seeing you in London again in 2019! Photo by ESB Professional/Shutterstock 15 W W W . G P W A T I M E S . O R G