GPWA Times Magazine - Issue 41 - July 2018

iGamingDirectory.com comprising the panels used by those services as their eyes and ears. While reviewing newly suggested similar sites yields the majority of new additions to the iGamingDirectory.com database, a variety of other approaches are employed as well. For example, our research team also scours the web for indus- try news and announcements and monitors the information published on regulatory agency, software provider, operator and affiliate program sites. A comprehensive database is essential, but even more critical is the ability to filter and rank the information in the database. iGamingDirectory.comallows you to create customized rankings based on geographic area, mobile or desktop traffic, and time frame. You can determine how the dynamics of marketplaces you care about are evolving by examining the changes in rankings over time within those marketplaces. Knowing which operators, sites and affiliate programs are becoming more important and which are becoming less relevant to your audience will help you make intelligent decisions in evolving your business relationships. Rankings are updated monthly and represent our best es- timate of relative importance globally and by geographic region (e.g., Asia, Europe, Latin America). For individual iGaming and portal sites, importance is estimated as the weighted power mean of a variety of independent and mul- tisourced traffic-based statistics, such as number of visitors, visits and page views and total estimated time spent on a site by all visitors. For owners, operators, game developers, affiliate programs and other entities that can be associated with multiple sites, importance is based on the combined importance of the related sites. Hundreds of ranked lists are available, and every ranked list includes links that allow you to drill down and view in-depth information. For example, the top affiliate program list (see screenshot on opposite page) has a link to a detail page for each affiliate program that includes contact information, names of affiliate managers and other key executives with direct links to their LinkedIn profiles, sites represented by the program, and their game and platform software provid- ers. Information about a program’s owner is also provided, featuring other sites owned, social media, additional contact and executive information, and links to annual reports dating back as far as a decade. A wealth of information obtained from third-party data pro- viders is also available within iGamingDirectory.com. The partial screenshot of a portal site detail page below illustrates the extent of the integration. The estimated number of monthly visitors over a six-month period provided by SimilarWeb is shown, in addition to the top countries providing traffic to the site according to both SimilarWeb and Alexa. A wide variety of statistics are also included, such as Moz Domain Authority and several kinds of link metrics. The list goes on to include similar sites, traffic sources, top organic keywords and more. We’ve opened up this extensive database because we know how valuable it will be for our members to have this kind of information literally in the palm of their hand. To take advantage of this free GPWA member benefit, visit iGamingDirectory.com/GPWA . 31