GPWA Times Magazine - Issue 41 - July 2018

GPWA AFFILIATE INTERVIEW SERIES Do you have employees, or do you run your sites by yourself? It is just myself, although my wife does adminis- tration work. I also do outsource some work from time to time. Do you have plans for additional sites? At this current moment in time, the short answer would be no. I want to dedicate all my working time in striving tomake On- line Casino Reviewer a complete one-stop resource for players, and indeed webmasters. What makes your site unique? How do you help it stand out from the com- petition? That is a good question. Obvi- ously, every affiliate would like to think they operate one of the best sites in the industry. I try to produce informative content from my own perspective as a player, which is my target market, and as a webmaster affiliate operating in this industry. Hence, for example, our webmasters’ resource has articles detailing my own experiences, such as dealing with negative SEO attacks and what I did or continue to do to negate them. Likewise, with the reviews of the casinos, I try to emphasize my own experience as a player at the property I am reviewing and advocating to our visitors. A good case in point is OCR’s review of Casumo. I actually got excluded while playing there for six months, as when I took advantage of their TAB (Take a Break) Facility, I gave the reason that I was playing too much at their casino. This raised a red flag as far as their responsible gaming code, and they excluded me for six months as a result. Was I annoyed? Hell no, this is just another great example as to why Casumo are a solid outfit. Putting the interests of their players first! I mention this in Casumo’s review. You make a lot of videos. How did you get into video? What kind of reactions have your videos gotten from players and from the commu- nity? When I reskinned Online Casino Reviewer back at the beginning of 2016, I revisited the social media channels I was currently using and realized that video, YouTube for example, is the second-biggest source of organic traffic, after Google. This was an area I had never considered before. I don’t profess to be any good at them, al- though the editing aspect I am getting bet- ter at. It gives me an opportunity to speak my mind. Whether people actually like them or not, I am not too worried about, but it does provide extra stickable content for Online Casino Reviewer. The big plus recording and publishing the videos for the Online Casino Reviewer YouTube Channel has done is make me far more confident as a person. So, from a personal point of view I am glad I took the plunge. Videos have also allowed me to connect with other people within the industry, and I have recorded interviews with the likes of Ryan from All British Casino and TomGalanis fromTag Media, thus further complementing the information available to our visitors on Online Casino Reviewer. As far as reactions to the videos – of those that have viewed them, it has to be fairly favorable. Although looking at my chan- nel’s analytics, on one particular day my videos received 132 dislikes. All of them were from Israel, haha! I’ve also been on the receiving end of a couple of disgusting comments – I guess I may have hit a nerve or pissed someone off. Having run a political forum for a decade, however, it is all water off a duck’s back as far as I am concerned. I am pretty Videos giveme an opportunity to speak my mind. Whether people actually like them or not, I am not too worried about, but it does provide extra stickable content for Online Casino Reviewer . W W W . G P W A T I M E S . O R G 56