GPWA Times Magazine - Issue 41 - July 2018

Links are dead: Long live links Nick Garner provides some insights on using “good” links to boost your site’s rankings in Google. Casino City’s iGaming Business Directory Details on a new benefit for GPWA members, who can now take advantage of the world’s most comprehensive, up-to-date guide to the online gaming industry. TABLE OF CONTENTS Departments 4 Letter from the Director • 8 Quotables • 10 By the Numbers 12 GPWA Poll • 40 From the Forums • 50 Affiliate Interview Series • 62 Sponsors 66 Affiliate Manager Interview Series • 72 Wall of Shame • 74 Event Calendar COVER STORY: Blockchain to the rescue? It might sound utopian, but Vin Narayanan lays out the case for the potential for blockchain technology to revolutionize the iGaming affiliate industry, making it more transparent, secure and instantaneous. Bitcoin vs. fake news Bitcoin has been in the news a lot recently— and a lot of the reporting is pretty bad. BitStarz Affiliates explains what’s real and what’s fake in the world of crypto coverage. 32 26 30 Photo Gallery: London Affiliate Conference The affiliate community had a fabulous time in London, and as always, the cameras were there to capture the fun. 14 44 W W W . G P W A T I M E S . O R G 6