GPWA Times Magazine - Issue 42 - October 2018

of (Affiliate) Marketing The Using the renowned marketing guide from the early 1990s as a roadmap, Nick Garner explains how iGaming affiliates can save time and prosper by understanding and following these valuable commands. BY NICK GARNER The most useful set of marketing rules I’ve ever come across was in a book called The 22 Immutable Laws of Marketing , written by Al Ries and Jack Trout way back in 1993. When I’ve put these rules forward to people I’m work- ing with, or to check things for my own projects, everything makes more sense. I’m able to prioritize and move forward. Over the years, I have enjoyed a successful career as an affiliate, launched a white-label online casino and worked as a strategic consultant for both affiliates and operators. I’ve applied these laws to many business scenarios, and they’ve always come good for me. Here, I have adjusted the laws from the book to focus on affiliate marketing. Once you understand how these truths apply to what you’re doing, they’ll save you a load of money and help you get results. 23 G P W A t i m e s . o r g