GPWA Times Magazine - Issue 42 - October 2018

The 22 Immutable Laws of (Affiliate) Marketing versify too much, you just end up being mediocre at everything. Users will see this, and they will go somewhere else. And you lose. 13 The Law of Sacrifice You have to give up something in order to get something. This ties in with the laws of Extension, Division and Focus. You only have so many resources. If you’re a strong orga- nization, you have lots of resources, but whatever happens, there are constraints. By sacrificing the extraneous, less prof- itable activities you’re doing, which are not core to your mission, you open up resources for what delivers most for you. If you’re doing well as that casino bonus affiliate and you know that ecosystem inside and out, then stay there and develop subcategories with- in casino bonuses. 14 The Law of Attributes For every attribute, there is an opposite effective attribute. This ties into the laws of Mind and Perception. If it’s a strong competitor, you’re not necessarily going to “own” the same word as your competition. Find another word to own, or other attributes to focus on. 15 The Law of Candor When you admit a negative, the prospect will give you a positive. This doesn’t mean saying, “Hey, I’m just a thin affiliate working out of my bedroom.” It’s more about showing users your strengths. Your thin affiliate site might just have a better way of sorting through information. Maybe it’s got spe- cific types of offers. You’re not explicitly saying anything negative, you’re just focusing on the contrasting positive aspects of your site. 16 The Law of Singularity In each situation, only one move will produce substantial results. In marketing, the only thing that works is a single bold stroke. People often think doing well as an affiliate is getting a whole load of little things all working well. Of course, ef- ficiency is the foundation of success, but efficiency alone isn’t going to make you a winner. Success often comes because you made one big decision that was spot on. It might be the market category you decid- ed to go for, the tone and voice of your website, or even the country or territory you decided to target. The main point: When you look at your success, it will generally come down to a specific decision that gave you huge returns. 27