GPWA Times Magazine - Issue 42 - October 2018

The 22 Immutable Laws of (Affiliate) Marketing Nick Garner is the founder of Oshi.io, a popular bitcoin casino. 21 The Law of Acceleration Success is built on trends, not fads. This law ties in with a concept from Good to Great , another business book, which talks about the flywheel effect. Flywheels take a lot of effort to get moving, but once they start spinning, they get easier and easier to spin faster and faster. It’s the same thing with business. You get a solid affiliate site ranking. You bring in revenue. You reinvest that revenue sensi- bly. You are then able to deliver more of what already works, which means your building momentum, brand awareness and trust. And this accelerates your mo- mentum once again. On the other side of this law, sometimes a fad can turn into a trend, and it makes sense to track fads to see which ones break out into meaningful market trends. Bit- coin gambling is a great example. There was unbelievable hype around bitcoin in late 2017 and then it crashed. However, bitcoin gambling didn’t crash and it keeps growing. Fad/trend. 22 The Law of Resources Without adequate funding, an idea won’t get off the ground. The reason there are so many affiliates is because it’s easy to set up a website and start your business. The downside is the odds of you becoming a winner are very low. If you’re new to the affiliate game and you are thinking about launching some- thing, just accept that you’re going to keep your full-time job and work week- ends and evenings to get your first proj- ect off the ground. While it likely won’t be a financial burden, it’s an enormous time cost — therefore, if time is your investment, then that’s a lot of “funding” to get off the ground. The bigger the market category you’re aiming for, the more resources you will need. Incumbent brands are strong, and it takes lots of resources to beat them. Finally . . . Of all these 22 laws, the laws of Lead- ership, Category, Perception and Re- sources are the most important. Apply- ing these laws to your affiliate business means you will get a clearer idea of what will work for you, which means you’re going to make more money. 29 G P W A t i m e s . o r g Applying these laws to your affiliate business means you will get a clearer idea of what will work for you, which means you’re going to makemore money .