GPWA Times Magazine - Issue 42 - October 2018

Let’s make a deal! AffiliateInsider founder Lee-Ann Johnstone explains how affiliates should present themselves to land the best deals with operators. iGaming Directory rankings Take a sneak peek at the top portal sites of the last quarter, courtesy of iGamingDirectory.com. Rank Change Website 1 3 onlinecasinoreports.com 2 1 freeslots.com 3 1 vegasslotsonline.com 4 2 thebigfreechiplist.com 5 slotsup.com 6 4 penny-slot-machines.com 7 nonstopbonus.com 8 askgamblers.com 9 8 nodepositbonus.cc 10 1 wizardofodds.com 11 1 casino.org 12 1 onlinecasinoground.nl 13 15 nodepositkings.com 14 3 wizardofvegas.com 15 2 gamblingsites.com 16 5 lasvegasadvisor.com 17 19 slotu.com 18 casinotop10.net 19 340 highcasinobonus.com 20 4 casinogamesonnet.com Rank Change Website 1 1 goal.com 2 1 livescore.com 3 8 sports.ru 4 1 diretta.it 5 1 myscore.com.ua 6 1 soccerway.com 7 3 sport.pl 8 1 sport24.gr 9 3 mackolik.com 10 4 sport.cz 11 1 netkeiba.com 12 4 sport1.de 13 7 kicktipp.de 14 6 flashscore.pl 15 6 football365.com 16 1 motorsport.com 17 corrieredellosport.it 18 1 siamsport.co.th 1 9 1 tuttosport.com 2 0 7 bongdaso.com Rank Change Website 1 gipsyteam.ru 2 2 pokernews.com 3 1 twoplustwo.com 4 1 pokerstrategy.com 5 sharkscope.com 6 3 cardplayer .com 7 thehendonmob.com 8 2 cardschat.com 9 4 highstakesdb.com 10 pokerprolabs.com 11 3 officialpokerrankings.com 12 3 clubpoker.net 13 1 pocketfives.com 14 3 upswingpoker.com 15 3 pokerlistings.com 16 pokertube.com 17 pokeroff.ru 18 5 pokerstarsschool.com 19 academypoker.ru 20 4 pokeratlas.com Rank Change Website 1 loquax.co.uk 2 whichbingo.co.uk 3 2 superfreebingo.com 4 9 internetbingosites.com 5 2 i-love-bi go.co.uk 6 2 bingoport.co.uk 7 bingo.es 8 2 onlinebingo.co.uk 9 9 thebingoonline.com 10 1 latestbing bonuses.com 11 3 boomto wnbingo.com 12 6 freebingo.co.uk 13 1 mejorbingoonline.com 14 1 freebingobonanza.co.uk 15 4 twolittlefleas.co.uk 16 3 top10bestonlinebingosites.co.uk 17 bingotastic.com 18 4 bingo-offer.com 19 2 bestoffersbingo.co.uk 20 4 bingo.org Casinos Sports Poker Bingo TABLE OF CONTENTS Departments 4 Letter from the Director • 8 Quotables • 9 By the Numbers 10 GPWA Poll • 40 From the Forums • 48 Affiliate Interview Series • 62 Sponsors 64 Affiliate Manager Interview Series • 72 Wall of Shame • 74 Event Calendar COVER STORY: The 22 Immutable Laws of (Affiliate) Marketing Nick Garner adapts some time-honored wisdom from a best-selling business book to speak to the specific needs of iGaming affiliates. One too many? Lorien Pilling crunches the numbers—and other factors—to answer a crucial question: How many gaming brands can a given market sustain? Photo Gallery: Amsterdam Affiliate Conference This year’s AAC was part of the newly formed iGB Live!, a conglomeration of events that drew almost 5,000 industry professionals to the capital of the Netherlands. 32 22 30 12 44 G P W A t i m e s . o r g 6