GPWA Times Magazine - Issue 43 - February 2019

Independent affiliates or a The world hasn’t ended for smaller affiliates – it’s changed. Lee Gwilliam breaks down how to compete and endure against super-affiliates in this new age of mergers, acquisitions and stringent regulations. BY LEE GWILLIAM Background photo by Roma Black/shutterstock.com; Chips image by Dan Holm/shutterstock.com G P W A t i m e s . o r g 28