GPWA Times Magazine - Issue 43 - February 2019

Operators are responsible for marketing to players in a responsible and compliant manner, but it is also your job to ensure you are playing by the rules when you promote their brands to consumers. Demonstrating that you have a good understanding of the GDPR and the regulatory compliance issues that an affiliate manager must adhere to will go a long way toward building trust in your ongoing relations. Consider things like the advertising code in the country where you will be promoting the brand, and make the affiliate manager aware of your deep understanding of what is and is not acceptable. You should also do your own due diligence on a brand before you sign up to promote it. Carefully read the program terms and conditions and gain a clear understanding of how and when they pay you – give particular attention to any deductions, and ask questions if anything is unclear. Ask in forums or communities about the brand and its financial standing, and get an indication from your peers about how they treat professional business relationships. You’re a business owner, after all, and you wouldn’t start a relationship with another company without doing your own due diligence first. The affiliate manager business relationship is no exception. This is now a serious industry, and your affiliate business is a profes- sional operation. Treat it with the respect it deserves, and make sure you have all the necessary paperwork in place to ensure no misun- derstandings on what you will deliver and when. The cornerstone for ensuring that a relationship operates well is when the deliverables are clearly laid out at the start and can be reviewed and benchmarked against as time goes on. Compliance: It works both ways Relationship Status: It’s Complicated 41 G P W A t i m e s . o r g