GPWA Times Magazine - Issue 43 - February 2019

Evolve or Perish Former GPWA Editor-in-Chief Vin Narayanan breaks down how affiliates will have to adapt their digital marketing practices to appeal to a younger generation of digital natives. Photo Galleries : LiAC and SiGMA At the Lisbon Affiliate Conference in Portugal and the Summit of iGaming Malta in the Mediterranean, the affiliate industry came together to share their knowledge and to have a good time. TABLE OF CONTENTS Departments 4 Letter from the Director • 8 Quotables • 9 By the Numbers • 10 GPWA Poll 46 iGaming Directory Rankings • 52 Affiliate Interview Series • 64 Sponsors 66 Affiliate Manager Interview Series • 72 Wall of Shame • 73 Event Calendar COVER STORY: Survival Guide for Small Affiliates Lee Gwilliam advises smaller affiliates on how to thrive in a mature, highly regulated market. Relationship Status: It’s Complicated AffiliateINSIDER founder Lee-Ann Johnstone returns with advice on how affiliates can develop strong, productive relationships with affiliate managers. From the Forums GPWA community members had a lively debate on the forum about the pros and cons of banner ads – and the pitfalls of adblockers. ? ? ? ? ? 22 44 28 48 34 12 G P W A t i m e s . o r g 6