GPWA Times Magazine - Issue 43 - February 2019

choose from. From a U.K. perspective, it’s pretty dire and a sad situation when we can’t totally trust the big brands. I am currently looking into the U.S. market and trying to find a gap to fill. Sports betting can be a tough sec- tor, especially when players are doing well. How volatile are your revenues from month to month? I’ve found that the money specifically from sports bettors isn’t great. What I have learned over all these years, how- ever, is to target the customers who are more “gamblers” by appealing to their kind of bets. This works very well as they tend to also play a lot of casino games, so the revenue stream is better and not as volatile. One of your sites is focused on bin- go, and another on casinos. What vertical do you like best, and why? I like promoting casinos best, because the income is always going to be higher. Bingo is a lot easier, but the rewards just aren’t as good – and everything deserves the same effort, so it would be nice if the rewards were the same. Do you have plans for additional sites? The only thing I’m actually plan- ning and not just stumbling upon at the moment is a site for affiliates. I want to open an online store selling themes, ready-made content and small sites I have built to give people a good start in the industry. I’d expect this to launch in early 2019, as work has already begun to quite some extent. What makes your sites unique? How do you help them stand out from the competition? I always try to do something different. If you take lucky15calculator. co.uk as an example, it’s very simple, but it gives users exactly what they want. An- swering questions and inquiries that users search for and providing useful tools is al- ways the way to go. It creates interaction, gets you valuable links and keeps people coming back. How do you decide what operators to promote? I like operators that offer something a little different, or that can create custom welcome offers and landing pages. This means we can target specific users for specific bet types and be unique. I don’t care what anyone else says, the de- ciding factor is money. This is a business, after all. That said, however, they need to fit these five criteria for me to list them: 1. Answer quickly. 2. Be flexible with custom landing pages and promotions. 3. Be established and not rogue, or you’re paying up front! 4. If new, pay up front or it’s a no fromme (unless I get a good feeling). 5. Be polite and professional, and don’t demand positions. Are you a full-time or part-time affiliate? Do you have employees, or do you run your sites by yourself? I’mmore than full- time, I guess, as many are. It’s not uncommon to do 16 to 18 hours a day when I’m in themood. No employees anymore, as they are hard work and stress-free is easier. Freelancers are excellent if you can get good ones, and when you do they are worth their weight in gold. Do you gamble online? What about in brick-and-mortar casinos? Some- times I do, but not much nowadays. I did Determination is key , but listen to others who have been around a lot longer. They have made all themistakes you are about tomake , learned the lessons you have yet to learn, and will help you . 61 G P W A t i m e s . o r g