GPWA Times Magazine - Issue 43 - February 2019

about A little bit more TonyMace He is 42 years old His sites are www.mcasino.com www.lucky15calculator.co.uk www.freeonlinebingo.co.uk His favorite food is good old Sunday roast His favorite book is All Necessary Measures , by Cameron Spence He is living in his hometown of Egremont, Cumbria, U.K. Background photo by Roma Black/Shutterstock; Chips photo by Dan Holm/Shutterstock; Illustration by johavel/Shutterstock What’s your approach to SEO and drawing traffic to your site? How much time do you spend on SEO specifically? In all honesty, I devote very little time to this. Perhaps one day a month I’ll do some link-building and e-mails to try a few different tactics. I am a very firm believer in everything working if you just provide exactly what the user is looking for. That said, on-page SEO is done every day. As new articles go up, they have to be com- plete and include internal linking strategies and so on. How much time do you devote to social networking for your sites? None. This is another big flaw of mine. I actually hate social media, but know at some point I’ll have to bite the bullet and get to work on it. What’s the most difficult thing about running your sites? There is genuinely nothing difficult about it, in my opinion. Just get up, get started, and do what you need to do and more. Over time you’ll meet good people and make some great friends. Helping one another makes the business both more enjoyable and easier to improve at. What’s the best thing about run- ning your sites? Flexibility. I could run them from anywhere, as we all could. There aren’t that many business- es you can do that with and still have complete control. What do you do to stay in shape – both physically and mentally? “Most definitely not enough” is the answer to this. It’s on my to-do list to get more active and take more time off, but I never seem to get around to it. Walking the dogs is about the only exercise I get nowadays, which isn’t enough. What do you do with your spare time? I don’t have any, and that’s the truth! Spend- ing time with family is important to me, so I need to make more time for that. Watching a good film or going for a walk with the dogs is all I need. If you won $10 million playing the lottery tomorrow, what would you do? I’d freak out. I must be the luckiest man alive, because I don’t play the lottery! If I did, however, I would do nothing for a while and just go away for a few weeks to have a think before making stupid, rash decisions. What were you like in high school? An absolute nightmare for teachers and other students. The problem I had was if I wasn’t interested in the subject or I already knew it, then I was bored out of my brain and just started messing around and distracting others. On the other hand, some lessons I found intriguing and excelled at. If someone from out of town were visiting you, what’s the one place you’d definitely take them to see? A balloon ride over the lakes we have here is pretty amazing. It depends on the weather, since unfortunately it rains a lot! When you need to get as far away from work as possible, where do you go? Right outside my door is the Lake District National Park. It’s now a World Heritage site and is pretty breathtaking. I do feel lucky to live somewhere so beautiful, but often take it for granted. That, or I go out to see and chat to the horses. It just helps take my mind off work completely, which is a very rare thing. What are your pet peeves? Laziness. There really is no excuse for being lazy. If something needs to get done, do it. If you could invite any five people, living or dead, to dinner, who would they be? I’ve got five kids, so that fits perfectly. Nothing is more important than them, and any excuse to get the older ones back from university is a good one for me. Name three things that people reading this magazine don’t know about you. 1. My favorite film is TheGreatest Showman. 2. The music from Lord of the Dance mo- tivates me. 3. I get obsessed with work – love it, live for it and need to take more time off. 63 G P W A t i m e s . o r g Tony Mace | BetSharks